Custom WordPress website for nonprofit media advocacy organization in Massachusetts

Connecting stations. Strengthening voices.

MassAccess is a nonprofit organization dedicated to supporting community access television stations across Massachusetts. Through advocacy, education, and resource sharing, they empower local stations to serve their communities and amplify diverse voices. We partnered with MassAccess to design a custom WordPress site that reflects their mission and gives members the tools they need to stay informed, connected, and engaged.

Everything working together, for the public good

At a glance - Snapshot details

  • Client: MassAccess
  • Industry: Nonprofit / Media Advocacy
  • Business type: Nonprofit membership organization
  • Location(s): Massachusetts (statewide) , Boston Massachusetts
  • Service area: Massachusetts
  • Platform: WordPress
  • Services: Website design, WordPress development, member portal integration, advocacy tools, MMX integration, UX strategy

Built to serve a statewide media movement

MassAccess supports local community media centers through advocacy, professional development, and collaboration. Their work ensures public access television remains a vital part of civic life across the Commonwealth.

Challenge

MassAccess’s former website couldn’t keep pace with the growing needs of their member stations. Lacking modern tools and intuitive structure, it made it difficult to share resources, communicate advocacy efforts, or facilitate participation in statewide initiatives like the Mass Media eXchange (MMX). To better serve their members—and strengthen their voice in policy conversations—MassAccess needed a fresh, functional platform.

Solution

We worked closely with the MassAccess team to design a fully responsive WordPress site that reflects the scope of their mission and supports member engagement.

  • A modern, professional design that improves usability and strengthens brand presence
  • A member portal with account management and exclusive content access
  • Seamless integration of MMX to support statewide programming exchange
  • Dedicated pages for legislative advocacy, updates, and action alerts
  • Workshop listings and educational resources to support training and station growth
  • Intuitive navigation and structure that supports both new visitors and longtime members

Results

The new site has transformed how MassAccess connects with its members and advocates for community media.

  • Streamlined membership experience: Easier access to resources and programming tools
  • Elevated advocacy impact: Dedicated space for legislative efforts and policy updates
  • Strengthened statewide collaboration: MMX integration supports station-to-station content sharing
  • Enhanced visibility and trust: A more polished, mission-aligned platform for public engagement and funding support

Supporting media centers across Massachusetts

From Berkshire County to Cape Cod, MassAccess supports a statewide network of community media stations. Their new site reflects that reach—making it easy for stations to collaborate, share programming, and advocate for local media in every corner of the Commonwealth.

Full-service, extra creative

Every business is different—so everything we offer is built to fit. Pick what you need, or let us whip up a full course.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
  • Tagline and Slogan Development
  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
  • eCommerce Design
  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
  • Social Media Management
  • Pay-Per-Click Management
  • Content Marketing
  • Analytics and Performance Tracking
  • Conversion Rate Optimization (CRO)
Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
  • Page Speed Optimization
  • API Integration for Third-Party Tools
SEO
  • SEO Audit Services
  • Local SEO for Small Businesses
  • Technical SEO
  • On-Page and Off-Page SEO
  • Content Strategy & Optimization
  • Image Optimization

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Want to see what we’re capable of? These projects highlight the range of services and styles we bring to the table.

Let’s build something brilliant together

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