Gerry’s Music Shop, Website Design Portfolio | Cider House

Gerry’s Music Shop

Gerry’s Music Shop is a long-standing music retailer based in South Hadley, Massachusetts. For more than 75 years, the shop has supported school music programs through instrument rentals, sales, and repairs, serving over 400 schools across Massachusetts and Connecticut with a strong focus on service and reliability.

At a Glance

At a glance - Snapshot details

  • Client: Gerry’s Music Shop
  • Industry: Music Retail and Education Support
  • Project Type: Website redesign and ongoing e-commerce development
  • Location: South Hadley, Massachusetts
  • Platform: WordPress
  • Services: E-commerce integration, rental workflows, system integration, photography and video

A complex rental and e-commerce system built for scale

We rebuilt and evolved Gerry’s Music Shop’s website to support high-volume school rentals, online payments, and deep integration with in-house systems.

Web Design

A custom WordPress website and e-commerce platform designed to support school music programs, rentals, and internal operations.

When Gerry’s Music first partnered with us in 2016, their site was running on OS Commerce and had become unreliable. They needed a modern platform that could support both storytelling and complex rental workflows at scale.

Challenge

The existing system could no longer support the business’s operational needs.

Key challenges included:

  • Telling the story of a multi-generation business with deep community ties
  • Simplifying online instrument rentals for parents and schools
  • Integrating online ordering with an in-house POS system

Solution

We worked with Gerry’s Music Shop to rebuild and continuously evolve their digital platform.

Work included:

  • E-Commerce Integration: Transitioned from OS Commerce to In Cart, and later to WooCommerce, with recent integration between third-party online ordering and the in-store POS system
  • Rental Process Simplification: Built a clear, parent-friendly workflow for selecting, renting, and paying for instruments online
  • School Directory and Delivery Schedules: Created a searchable directory of schools with delivery dates and assigned representatives
  • Custom Photography and Video: Captured professional images and video highlighting the store, staff, and services
  • Responsive Design: Ensured reliable performance across desktop, tablet, and mobile devices

Results

The rebuilt platform has significantly improved both customer experience and internal operations. Rental and sales workflows are easier to manage, parents and school staff can access information quickly, and the site now reflects Gerry’s Music Shop’s long-standing commitment to music education and service.

Map

This project was completed for Gerry’s Music Shop, a music retailer and school program partner based in South Hadley, Massachusetts.

Our craft, your next big move

We call it a menu, but really it’s a collaboration—designed to help you get where you’re going with style, smarts, and a little creative fire.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
  • Tagline and Slogan Development
  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
  • eCommerce Design
  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
  • Social Media Management
  • Pay-Per-Click Management
  • Content Marketing
  • Analytics and Performance Tracking
  • Conversion Rate Optimization (CRO)
Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
  • Page Speed Optimization
  • API Integration for Third-Party Tools
SEO
  • SEO Audit Services
  • Local SEO for Small Businesses
  • Technical SEO
  • On-Page and Off-Page SEO
  • Content Strategy & Optimization
  • Image Optimization

Work that works

Here’s a look at more of our work—custom-crafted for teams who needed more than just a pretty website.

Let’s build something brilliant together

We don’t do generic—and neither should you. Tell us what you’re building, what’s not working, or what you’re dreaming up. We’ll help you turn it into something real (and really good). Whether you’re starting fresh or leveling up, this is where momentum begins. 

Fill out the form and let’s start a conversation that actually goes somewhere.

This field is for validation purposes and should be left unchanged.
First Name / Last Name(Required)
Checkbox

Start typing and press Enter to search