Bridal By Liz, Website Design Portfolio | Cider House

Elevated bridal makeup, done on location.

Liz Washer (Bridal By Liz) helps brides feel like themselves on their wedding day—just calmer, more polished, and fully camera-ready. Liz specializes in airbrush makeup and natural enhancement, traveling throughout Western Massachusetts and beyond so wedding mornings stay smooth, not stressful.
Let's Talk

Everything working together, with clarity and confidence

At a glance - Snapshot details

  • Client: Bridal By Liz (Liz Washer)
  • Industry: Beauty / Bridal Services
  • Business type: On-location makeup artistry for weddings and special events
  • Primary office: Holyoke, Massachusetts
  • Service area: Western Massachusetts and New England
  • Platform: WordPress
  • Services: Web design, portfolio presentation, service page structure, mobile optimization, testimonial integration, contact and inquiry flow

A website that shows the work and makes it easy to book.

Liz’s work is the kind that sells itself—but only if people can actually see it. Bridal clients want proof, they want options, and they want a clear next step. This site needed to present her artistry clearly, explain her services without friction, and turn interest into inquiries.

Challenge

Liz wanted to elevate her online presence with a website that could showcase her bridal makeup artistry, provide clear information about her services, and make it easy for potential clients to reach out. The goal was a platform that felt professional, personal, and aligned with the experience she delivers on a wedding day.

Solution

We developed a custom WordPress website tailored to Liz’s needs, with a focus on clarity, visual storytelling, and conversion.

  • Portfolio Showcase: Built galleries highlighting before-and-after work, bridal editorials, and real weddings, so brides can quickly understand her style and range.
  • Service Descriptions: Created clear pages for bridal makeup, special events, photoshoots, and makeup lessons, helping visitors find the right fit without guessing.
  • Responsive Design: Optimized the layout for mobile and tablet, recognizing that many bridal inquiries start on a phone.
  • Client Testimonials: Added a dedicated reviews area to build trust and reinforce the quality of the experience.
  • Contact and Booking Information: Made the inquiry path obvious and simple with clear calls-to-action and an intuitive contact form.

Results

The new website strengthened Liz’s online presence and gave her a polished, credible place to send prospective clients. It presents her work clearly, explains her offerings without clutter, and supports a smoother inquiry flow, contributing to increased bookings for weddings and special events.

Based in Holyoke. Serving brides across Western Massachusetts and beyond.

Bridal By Liz is built around on-location service, calm wedding mornings, and makeup that holds up in real light and real photos. The website helps brides explore Liz’s work, understand what she offers, and reach out with confidence.

Visit Website

Full-service, extra creative

Every business is different—so everything we offer is built to fit. Pick what you need, or let us whip up a full course.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
  • Tagline and Slogan Development
  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
  • eCommerce Design
  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
  • Social Media Management
  • Pay-Per-Click Management
  • Content Marketing
  • Analytics and Performance Tracking
  • Conversion Rate Optimization (CRO)
Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
  • Page Speed Optimization
  • API Integration for Third-Party Tools
SEO
  • SEO Audit Services
  • Local SEO for Small Businesses
  • Technical SEO
  • On-Page and Off-Page SEO
  • Content Strategy & Optimization
  • Image Optimization

More stories. More strategy. More Cider House.

These aren’t just case studies. They’re proof that creativity and strategy go a long way—especially when they work together.

Let’s build a website that actually works—tap to get started.

Let’s build something brilliant together

We don’t do generic—and neither should you. Tell us what you’re building, what’s not working, or what you’re dreaming up. We’ll help you turn it into something real (and really good). Whether you’re starting fresh or leveling up, this is where momentum begins. 

Fill out the form and let’s start a conversation that actually goes somewhere.

This field is for validation purposes and should be left unchanged.
First Name / Last Name(Required)
Checkbox

Start typing and press Enter to search