Website redesign and brand identity for Boston IP attorney Garfield Goodrum

Where design law meets design thinking

Garfield Goodrum is a nationally recognized intellectual property attorney specializing in design law. With offices in Boston and Hanover, he brings over two decades of experience to trademarks, copyrights, and architectural design protection. We partnered with Garfield to elevate his online presence with a modern, cohesive website and refreshed brand identity. From visuals to structure, every element was crafted to match the precision of his legal expertise. If your digital presence isn’t doing your expertise justice, let’s talk.
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Branding meets legal precision

At a glance - Snapshot details

• Client: Garfield Goodrum, Design Law
• Industry: Legal
• Business Type: Solo law firm / Intellectual property attorney
• Location(s): Boston, MA and Hanover, NH
• Service Area: National (with local focus in New England)
• Platform: WordPress
• Services: Website design, brand identity, logo design, copywriting, photography, mobile optimization

Building a platform worthy of a design law expert

Garfield Goodrum is one of the country’s leading attorneys in design law, with a sharp focus on trademarks, copyright, and design protection for creative professionals and companies.

Challenge

Garfield’s existing website did little to reflect the caliber of his expertise. It lacked visual clarity, compelling messaging, and mobile usability. Additionally, it didn’t emphasize his dual-office structure or position him effectively in a niche legal market where credibility and clarity are essential.

Solution

As a Boston web design partner familiar with the needs of professional service firms, we helped Garfield reimagine his digital brand from the ground up:

  • Built a modern, responsive WordPress website tailored to legal audiences and design-savvy clients
  • Refined his brand identity with a minimalist, typography-driven logo that reflects precision and clarity
  • Conducted professional photography to capture Garfield’s personality and presence
  • Wrote and structured content that clearly defines his practice areas, including architectural design protection and design-related litigation
  • Designed intuitive navigation and page architecture to help clients quickly understand services and get in touch
  • Included clear callouts for both Boston and Hanover offices to support client trust and geographic relevance

Results

  • A strong, clean visual identity that aligns with his focus on design
  • A website that builds instant credibility and supports client conversion
  • Clearer communication of services and office locations
  • A digital presence that finally matches Garfield’s professional reputation

Offices in Boston and Hanover—serving clients across the globe

With locations in Boston, MA, and Hanover, NH, Garfield Goodrum serves a wide range of clients—from designers and architects to global brands. His new website makes it easier for clients to connect, regardless of location, and reinforces his presence as a leading expert in design law.

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Let’s create something great together

We combine strategy, design, and execution to help you show up online in a way that feels true to your brand—and impossible to ignore.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
  • Tagline and Slogan Development
  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
  • eCommerce Design
  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
  • Social Media Management
  • Pay-Per-Click Management
  • Content Marketing
  • Analytics and Performance Tracking
  • Conversion Rate Optimization (CRO)
Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
  • Page Speed Optimization
  • API Integration for Third-Party Tools
SEO
  • SEO Audit Services
  • Local SEO for Small Businesses
  • Technical SEO
  • On-Page and Off-Page SEO
  • Content Strategy & Optimization
  • Image Optimization

Projects we’re proud to show off

Want to see what we’re capable of? These projects highlight the range of services and styles we bring to the table.

Let’s build a website that actually works—tap to get started.

Let’s build something brilliant together

We don’t do generic—and neither should you. Tell us what you’re building, what’s not working, or what you’re dreaming up. We’ll help you turn it into something real (and really good). Whether you’re starting fresh or leveling up, this is where momentum begins. 

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