Custom WordPress website for nonwoven textile manufacturer in Easthampton, MA

A century of innovation—modernized for today’s markets

National Nonwovens, originally founded in 1905 as National Felt Company, is a leader in nonwoven textile manufacturing. Serving a wide range of industries—from aerospace to education—the company is known for technical expertise, product innovation, and enduring craftsmanship. We partnered with them to design a custom WordPress website that reflects their leadership position and supports their complex, market-specific messaging.
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Everything working together, from fiber to function

At a glance - Snapshot details

  • Client: National Nonwovens
  • Industry: Manufacturing / Technical textiles
  • Business type: Industrial B2B manufacturer
  • Primary office: Easthampton, Massachusetts
  • Service area: National / International
  • Platform: WordPress
  • Services: Web design, WordPress development, market-specific messaging, product catalog design, mobile optimization

A legacy of quality. A platform built for scale.

National Nonwovens has been innovating with fiber for over 115 years. Their high-performance materials are used in products ranging from medical filters to costuming felt—each built on a tradition of technical excellence and adaptive manufacturing.

Challenge

National Nonwovens came to us with a website that no longer reflected their scope, quality, or modern capabilities. It was difficult to navigate, outdated in design, and lacking mobile responsiveness. It didn’t support the company’s growing need to communicate with distinct customer segments or showcase the depth of its product catalog.

Solution

We designed a clean, scalable WordPress site that presents the company’s capabilities clearly and professionally—while honoring its industrial heritage.

  • Detailed Product Pages: Clear, well-organized sections for air-laid, needlepunch, felted wool, chemical bond, thermo-bond, composites, and laminates
  • Market-Focused Navigation: Created individual landing pages for Technical, Medical, Arts & Education, Industrial, and Specialty sectors
  • R&D Highlights: Included a dedicated section on in-house innovation and product development
  • Company News & Updates: Built a dynamic blog area for announcements, press, and industry insights
  • Responsive & Accessible: Optimized the site for mobile and desktop users across technical and purchasing teams

Results

The new website positions National Nonwovens as a future-ready manufacturer with a clear story and strong market presence.

  • Expanded Product Visibility: Customers can now navigate their complex offerings with ease
  • Improved User Experience: A streamlined interface ensures better performance across all devices
  • Reinforced Brand Authority: The updated design speaks to both heritage and innovation
  • Simplified Communication: Contact pathways are clear, fast, and aligned with sales and support goals
  • Increased Engagement: A professional, modern presence that supports lead generation and partner confidence

Made in Easthampton. Used around the world.

From aerospace components to classroom creativity, National Nonwovens products play a role in industries across the globe. Their new website reflects their reach—showcasing the company’s history, adaptability, and future-forward approach to textile manufacturing.

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Here’s what we’re cooking up at Cider House

From bold branding to handcrafted websites and strategy that sizzles, everything on our menu is made to order. No templates. No shortcuts. Just smart, thoughtful design.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
  • Tagline and Slogan Development
  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
  • eCommerce Design
  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
  • Social Media Management
  • Pay-Per-Click Management
  • Content Marketing
  • Analytics and Performance Tracking
  • Conversion Rate Optimization (CRO)
Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
  • Page Speed Optimization
  • API Integration for Third-Party Tools
SEO
  • SEO Audit Services
  • Local SEO for Small Businesses
  • Technical SEO
  • On-Page and Off-Page SEO
  • Content Strategy & Optimization
  • Image Optimization

A few more ideas, brought to life

No two projects are alike—but they all start the same way: with good ideas, strong collaboration, and a clear goal.

Let’s build a website that actually works—tap to get started.

Let’s build something brilliant together

We don’t do generic—and neither should you. Tell us what you’re building, what’s not working, or what you’re dreaming up. We’ll help you turn it into something real (and really good). Whether you’re starting fresh or leveling up, this is where momentum begins. 

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