Jo Comerford Campaign, Custom WordPress | Cider House

Challenge

Running a write-in campaign isn’t just difficult—it’s rare to succeed. Voters had to physically write “Jo Comerford” on their ballot, correctly and legibly. That meant education was critical. The campaign had to reach thousands of voters quickly, teach them how to vote, and activate hundreds of volunteers—all without the advantages of a printed name or traditional infrastructure.

Solution

We built a responsive, high-impact website to function as the campaign’s digital command center.

• Custom Campaign Hub: Designed a clean, persuasive website to house Jo’s platform, biography, press, and calls to action
• Voter Education Tools: Developed instructional graphics and guides on the write-in process to reduce ballot errors
• Volunteer Management: Created recruitment and scheduling tools to support canvassing, phone banks, and outreach
• Donation Integration: Connected secure donation platforms for quick online fundraising
• Mobile Optimization: Ensured all content, forms, and guides worked seamlessly on mobile to support canvassers and on-the-go voters

Results

This digital strategy was instrumental in Jo Comerford’s historic win.

• 14,196 Write-In Votes: Jo won the Democratic primary with more than double the write-in votes of her competitors
• Effective Voter Education: Thousands of voters submitted accurate write-ins thanks to the site’s visual guides
• Over 650 Volunteers: The platform helped organize hundreds of grassroots supporters across the district
• Sustained Momentum: The campaign raised critical funds and stayed connected throughout the entire race

Jo Comerford later credited the site’s clarity and usability as key factors in the campaign’s success.

This project is also highlighted on our Western Massachusetts web design page, where we feature sites that drive civic impact and community action.