A campaign presence that worked across digital outreach and physical media.
Debby’s campaign required tools that could inform voters quickly while supporting deeper engagement over time. The website needed to feel credible, easy to navigate, and consistent with the tone of her in-person outreach.
Debby needed a campaign presence that balanced policy, personality, and accessibility. Every element had to feel clear, consistent, and grounded in the realities of a local race.
Key goals included:
We partnered with Debby to build a cohesive campaign system that supported outreach and recognition throughout Ward 2.
The project included:
The coordinated campaign materials supported Debby Pastrich-Klemer’s successful election to the Northampton City Council in 2024. The website helped voters stay informed, while consistent branding strengthened visibility throughout the ward.
This project was created for Debby Pastrich-Klemer’s City Council campaign based in Northampton, Massachusetts, focused on engaging Ward 2 residents and the broader city.
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