Custom WooCommerce website for interactive game designer in Western Massachusetts

Where storytelling meets play

Haley Productions is home to a one-of-a-kind collection of interactive mystery games and team-building experiences—created by longtime game designer Susan Haley. We partnered with Susan to create a custom WooCommerce website that highlights her creativity, simplifies the shopping experience, and celebrates her passion for imaginative storytelling.

Everything working together, with strategy and story

At a glance - Snapshot details

  • Client: Haley Productions
  • Industry: Entertainment / Games / E-commerce
  • Business type: Independent game designer and digital store
  • Primary office: Western Massachusetts , Holyoke, MA
  • Service area: National / Global (digital product delivery)
  • Platform: WordPress + WooCommerce
  • Services: Web design, e-commerce integration, product catalog, responsive design, content strategy

A playful digital platform for serious creativity

Susan Haley has been designing interactive experiences for over two decades—mysteries, scavenger hunts, and team-building games that bring people together. Her website needed to feel just as immersive and delightful as her games.

Challenge

Susan wanted to modernize her brand and improve her customers’ experience. Her previous site lacked clear navigation and wasn’t optimized for mobile. More importantly, it didn’t fully reflect the personality, creativity, and credibility of her work. She needed a site that could drive sales, highlight her product library, and make it easy to connect with customers.

Solution

We built a clean, dynamic WooCommerce website that brings Haley Productions into the spotlight.

  • E-commerce Integration: Powered by WooCommerce, the site now supports seamless browsing, purchasing, and downloads
  • Product Pages: Each game includes compelling descriptions, visuals, testimonials, and purchase options
  • Responsive Design: Optimized across all devices, from desktop to mobile, to capture every shopper
  • Brand Storytelling: A thoughtfully written “About” page introduces Susan’s journey as a creator and entrepreneur
  • Customer Experience: Simplified menus and search functionality help visitors find exactly what they need

Results

The new Haley Productions site reflects Susan’s playful, professional identity and streamlines her digital business.

  • Stronger Sales: A more intuitive e-commerce experience supports higher conversions and repeat customers
  • Deeper Engagement: Visitors spend more time exploring content and learning about Susan’s work
  • Elevated Brand Identity: The new design and messaging position Haley Productions as a go-to resource for interactive entertainment

This project is also highlighted on our Western Massachusetts web design page, where we feature creative businesses and makers doing imaginative work.

Based in Western Mass. Creating joy everywhere.

Whether you’re planning a fundraiser, a team-building event, or a murder mystery dinner party, Haley Productions makes it memorable. The new website makes it easier than ever to discover, shop, and play.

Full-service, extra creative

Every business is different—so everything we offer is built to fit. Pick what you need, or let us whip up a full course.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
  • Tagline and Slogan Development
  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
  • eCommerce Design
  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
  • Social Media Management
  • Pay-Per-Click Management
  • Content Marketing
  • Analytics and Performance Tracking
  • Conversion Rate Optimization (CRO)
Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
  • Page Speed Optimization
  • API Integration for Third-Party Tools
SEO
  • SEO Audit Services
  • Local SEO for Small Businesses
  • Technical SEO
  • On-Page and Off-Page SEO
  • Content Strategy & Optimization
  • Image Optimization

More work from the Cider House kitchen

From web design to full-on brand transformations, these are just a few more ways we’ve helped clients stand out and move forward.

Let’s build something brilliant together

We don’t do generic—and neither should you. Tell us what you’re building, what’s not working, or what you’re dreaming up. We’ll help you turn it into something real (and really good). Whether you’re starting fresh or leveling up, this is where momentum begins. 

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