Personal Branding Services
Build your personal brand without becoming someone else
You don’t need a viral following or a TEDx talk to build a strong, credible brand. You just need clarity, confidence, and a strategy that reflects who you already are.
Whether you’re a creative professional, a coach, or a local entrepreneur, we’ll help you define your personal brand, sharpen your online presence, and show up consistently — on your website, your LinkedIn profile, and everywhere else people find you.
This is strategic personal branding for people who want to be seen, trusted, and remembered — without faking it, forcing it, or burning out trying to keep up.
Let’s build your personal brand — and make it feel like you.
Why strategic personal branding matters for serial entrepreneurs, small business owners, and professionals who want to elevate their online presence
You’ve done the work. You’ve built the skills. You’ve earned the referrals.
But if your LinkedIn profile is half-baked, your messaging is inconsistent, and your website doesn’t reflect who you are or what you offer, you’re not showing up the way you should be.
That gap between how you show up and what you actually bring to the table? That’s a branding problem.
Whether you’re a small business owner, an entrepreneur, a coach, or a creative professional, your personal brand is often the first impression — and if it’s unclear, outdated, or nonexistent, you’re leaving too much to chance. Your next client, collaborator, or speaking opportunity might pass you by without ever realizing the value you offer.
We help people close that gap with clarity, confidence, and a strategy that makes sense.
No hype. No hustle. Just strategic personal branding that’s true to who you are — and ready for what’s next.
You’re not trying to be an influencer. You just want a brand that feels like you.
You’re not chasing viral content or building a brand for clicks. You’re building something real — and you want it to reflect the way you show up in the world.
You’re in the right place if:
- You’ve grown your business or career, but your digital presence hasn’t kept up
- You’ve tried to DIY your personal brand, but it still feels scattered or unclear
- You want consistency across your website, LinkedIn profile, social media, and even print materials like flyers or event handouts
- You’re tired of performative content and just want to show up with authentic personal clarity
- You want someone to help you understand your ideal audience, competitors, and how to position your message clearly in the market
- You know it’s time to step into more visibility — through speaking engagements, promotions, or community leadership
If your brand feels a little off — or you’ve never really had one — this is for you.
Start with a Strategic Branding Session — clarity without the commitment
You don’t need a brand that makes you look like someone else. You need one that helps you show up clearly — on your website, on social, and in real conversations with real clients.
This one-on-one session is designed for local professionals and solopreneurs who want clarity, focus, and practical tools to move forward — without investing in a full rebrand. It’s perfect for therapists, consultants, coaches, makers, or anyone whose work depends on trust, consistency, and word-of-mouth.
You’ll get:
- A pre-session intake to clarify your goals
- A 60-minute recorded Zoom session with Lennie Appelquist
- A written summary with brand recommendations and next steps
- Optional light follow-up or upgrade into a full branding package
This session is ideal if you’re launching a new service, reworking your website or LinkedIn profile, or just tired of feeling like your brand doesn’t reflect your real value.
No pressure. No overwhelm. Just a strategic brand conversation that helps you create a personal brand you can feel good about — and actually use.
We’re not just a personal branding agency. We’re a strategy partner for your next chapter.
For some people, a single session is enough to create a strong, consistent personal brand. But others need a deeper partnership — especially if you’re preparing for a website launch, developing thought leadership content, or stepping into a more visible role.
If you’re rebranding, pivoting, or looking to build long-term brand equity, we offer tiered packages designed to support your next move — whether that’s becoming a go-to expert in your space, positioning yourself for a career move, or simply aligning your brand across digital and print.
Let’s create a personal brand that’s not only polished and strategic, but purpose-built for where you’re headed.
Three ways to build your personal brand
Essentials Session
For professionals who need clarity and consistency — fast
- Brand audit + strategy session
- Market + competitor research
- Positioning doc + personas
- Messaging framework + bios
- Voice + writing style guide
- Visual identity starter kit
- Social media starter content
- Optional: speaker kit, flyer, content calendar
Best for: Consultants, creatives, and local professionals refreshing their brand or launching a new service
Growth Package
For solopreneurs and small business leaders ready to build visibility
- Everythin in Essentials
- Homepage copy or site wireframe
- Expanded messaging system (taglines, story arc)
- LinkedIn + social profile optimization
- One branded content asset (flyer, deck, lead magnet)
- Email signature, business card, or print layout
- Implementation roadmap
Brand Partnership
For executives, content creators, and leaders building long-term brand equity
- Everything in Growth
- Visual identity system + asset coordination
- Professional photo/video direction or sourcing
- Multi-page website content strategy + copy
- Social content structure + audience map
- Retainer-based consulting or quarterly intensives
- Slack/email access + ongoing feedback
Best for: CEOs, c-suite professionals, and personal and executive brand development
The best personal brands are built on truth, not trend
You don’t need a flashy logo or a viral video. You need a message that’s true, a design that feels like you, and a strategy that makes it easier to connect with the people you actually want to serve.
When your brand strategy is aligned with your real story, everything starts working better — your outreach feels easier, your messaging becomes clearer, and your ideal clients start to say “this is exactly who I need.”
That’s why we focus on helping you create a personal brand that’s rooted in who you are, not what’s trending. Because the most authentic personal brands aren’t built for everyone — they’re built for the right people.
If you’re feeling stuck in the middle of building a personal brand, or not sure how to tie it all together, you don’t have to figure it out on your own. We offer one-on-one consulting — either as a one-time deep dive or ongoing support — to help guide your next move with purpose and clarity.
This isn’t about chasing influence. It’s about building something real — a personal brand you can carry into client work, social media profiles, networking, or your next career shift without second-guessing how you’re showing up
You’ll work directly with Lennie Appelquist
I didn’t start in branding. I started in film — on movie sets like Pretty Woman, Point Break, and The Doors. It was chaos, it was brilliant, and it taught me how to tell a story that actually lands. Then I spent about 20 years working on nearly 500 commercials for some of the biggest brands on the planet — McDonald’s, Apple, Budweiser, Google, Burger King — you name it. You learn a lot when your job is to make someone feel something — and act — in 30 seconds or less.
Somewhere around the dot-com boom, I started messing around with websites. And before long, I had two careers running in parallel: commercial production by day, building brands and websites by night. When my family and I moved to Western Massachusetts, I left L.A. behind and took this agency full-time.
Since then, I’ve worked with everyone from local therapists and solo consultants to nonprofits and small businesses across the country. Big brands taught me how high the creative bar can be — but this is the work that matters. Because local businesses don’t get the credit they deserve, and they rarely get access to agency-level strategy. I think they should.
So yes — if you book a strategy session or consulting package, I’m the one on the Zoom call. No handoff. No layers. Just real talk, real strategy, and a personal brand that finally feels like you.
Let’s build your brand — one that’s consistent, strategic, and designed to connect across every touchpoint. Tap to get started.
Ready to create a personal brand you’re proud to stand behind?
You don’t need a content team, a rebrand, or a new persona.
You need a message that’s clear. A voice that feels like yours. And a strategy that helps people actually get what you do.
Whether you’re just starting out or leveling up what’s already working, we’ll help you clarify your voice, sharpen your presence, and build a brand strategy that’s aligned with your goals — not someone else’s template.
You may be solo, but you’re not alone.
Let’s build a brand that shows the real you — and moves your business forward.