Custom WordPress website with e-commerce for fine artist in Western Massachusetts

Art that speaks. A platform that listens.

Art deserves a digital space as thoughtful and expressive as the work itself. Arielle Jessop is a Western Massachusetts-based fine artist whose paintings and illustrations explore nature, emotion, and storytelling. We designed a custom WordPress website to bring her artwork to life online—combining visual elegance with functionality, and making it easy for collectors to discover and purchase her work.

Everything working together, with intention

At a glance - Snapshot details

  • Client: Arielle Jessop Fine Art
  • Industry: Fine art / Visual arts
  • Business type: Independent artist
  • Primary office: Western Massachusetts
  • Service area: National / Online
  • Platform: WordPress + WooCommerce
  • Services: Web design, e-commerce integration, artist bio/storytelling, gallery showcase, responsive development

A gallery experience—designed for the digital world

Arielle’s art tells stories with depth and feeling. Our goal was to create a site that gives her work the space to breathe, invites visitors in, and makes it easy for collectors to connect, explore, and purchase.

Challenge

Without a previous website, Arielle had no digital platform to showcase her growing body of work. She needed a professional site that reflected her artistic vision, made room for storytelling, and enabled online sales—while giving her full control to update and expand her portfolio over time.

Solution

We developed a custom WordPress site that feels like a curated gallery—but functions like a modern storefront.

  • Portfolio Showcase: Created immersive galleries for her paintings and illustrations, designed to highlight texture, color, and detail
  • E-Commerce Integration: Added WooCommerce for seamless online purchases, with clean product pages and intuitive checkout
  • Artist Bio & Storytelling: Wrote and designed a compelling “About” section to share Arielle’s background, process, and inspiration
  • Responsive Design: Optimized the site across all devices, ensuring her art is always presented beautifully
  • Easy-to-Manage Backend: Built the CMS to be intuitive so Arielle can add new work, update inventory, and grow her content independently

Results

The new website gives Arielle a polished, professional platform for both artistic expression and business growth.

  • Broader Reach: Her work is now accessible to collectors and fans well beyond her local community
  • Deeper Connection: The site tells her story while showcasing the art—inviting visitors to engage more meaningfully
  • Effortless Transactions: WooCommerce makes it easy to manage sales and fulfill orders
  • Elevated Brand: The design supports her identity as a fine artist and positions her for continued recognition

Based in Western Massachusetts. Connected to art lovers everywhere.

From local galleries to living rooms across the country, Arielle Jessop’s work speaks to a wide audience. Her new site makes it easier than ever for collectors to explore, purchase, and connect with the artist behind the brush.

On the menu at Cider House

Whether you're launching, scaling, or reimagining, these are the tools we use to help brands grow with clarity and confidence.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
  • Tagline and Slogan Development
  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
  • eCommerce Design
  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
  • Social Media Management
  • Pay-Per-Click Management
  • Content Marketing
  • Analytics and Performance Tracking
  • Conversion Rate Optimization (CRO)
Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
  • Page Speed Optimization
  • API Integration for Third-Party Tools
SEO
  • SEO Audit Services
  • Local SEO for Small Businesses
  • Technical SEO
  • On-Page and Off-Page SEO
  • Content Strategy & Optimization
  • Image Optimization

More work from the Cider House kitchen

From web design to full-on brand transformations, these are just a few more ways we’ve helped clients stand out and move forward.

Let’s build something brilliant together

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