Custom WordPress e-commerce website for historic felt manufacturer in Western Massachusetts

A legacy 115 years in the making—modernized for today

As one of the oldest felt manufacturers in the United States, Commonwealth Felt is built on a foundation of craftsmanship, innovation, and reliability. A division of National Nonwovens, the company serves a wide range of industries with high-quality felt products. We partnered with their team to design a custom WordPress e-commerce site that honors their history and supports their future growth.

Everything working together, with tradition and technology

At a glance - Snapshot details

  • Client: Commonwealth Felt (Division of National Nonwovens)
  • Industry: Manufacturing / Textiles
  • Business type: Industrial B2B / Direct-to-consumer
  • Primary office: Western Massachusetts
  • Service area: National
  • Platform: WordPress + WooCommerce
  • Services: Web design, e-commerce development, product cataloging, SEO optimization, responsive design, branding refresh

E-commerce built to match a 115-year reputation

Commonwealth Felt has been manufacturing top-tier felt products since 1908. Their commitment to innovation, quality, and American-made excellence deserved a website that could reflect both their history and their ongoing impact.

Challenge

Their previous website was hosted on an outdated platform that wasn’t responsive or easy to manage. It lacked the flexibility and visibility required to support online sales or showcase their expansive product line. The team needed a modern, scalable site that could serve both industrial clients and individual buyers.

Solution

We created a custom WordPress website with WooCommerce functionality—bringing their catalog online while preserving the brand’s rich heritage.

  • WooCommerce Store: Enabled direct online purchases with robust product categorization and a smooth checkout process
  • Product Showcases: Built out detailed product pages with technical specs, application info, and high-quality visuals
  • Mobile Optimization: Designed for all devices, improving usability for customers in every industry
  • Brand Identity Update: Blended classic and modern design elements to celebrate the brand’s 115-year legacy
  • SEO Enhancements: Boosted search performance with keyword-rich content and structural improvements

Results

The new site empowers Commonwealth Felt to compete online without losing the integrity of its tradition.

  • Easier Online Sales: Streamlined shopping experience improves conversion and customer satisfaction
  • Stronger Brand Positioning: Updated design reinforces their status as a trusted industry leader
  • Increased Reach: Enhanced SEO and product visibility attract both new and returning customers across the U.S.
  • Modern Functionality: Staff can now manage inventory, content, and orders with ease—no developer needed

Made in Western Massachusetts. Delivered nationwide.

From fashion to filtration, Commonwealth Felt serves a wide range of industries with pride, precision, and heritage. Their new website helps expand that impact—bringing 115 years of manufacturing excellence to customers across the country.

Full-service, extra creative

Every business is different—so everything we offer is built to fit. Pick what you need, or let us whip up a full course.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
  • Tagline and Slogan Development
  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
  • eCommerce Design
  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
  • Social Media Management
  • Pay-Per-Click Management
  • Content Marketing
  • Analytics and Performance Tracking
  • Conversion Rate Optimization (CRO)
Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
  • Page Speed Optimization
  • API Integration for Third-Party Tools
SEO
  • SEO Audit Services
  • Local SEO for Small Businesses
  • Technical SEO
  • On-Page and Off-Page SEO
  • Content Strategy & Optimization
  • Image Optimization

Still hungry?

Every project has its own flavor. Here are a few more we’ve cooked up with businesses across industries and locations.

Let’s build something brilliant together

We don’t do generic—and neither should you. Tell us what you’re building, what’s not working, or what you’re dreaming up. We’ll help you turn it into something real (and really good). Whether you’re starting fresh or leveling up, this is where momentum begins. 

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