Custom WordPress website for historic family farm in Feeding Hills, MA

Four generations. Forty acres. A farmstand built on tradition.

E. Cecchi Farms is a fourth-generation family farm in Feeding Hills, Massachusetts, proudly serving the local community since 1946. Known for their motto—“Everything you’d grow if you had 40 acres”—they offer a wide range of fresh produce and greenhouse plants throughout the year. We partnered with the Cecchi family to create a website that honors their legacy, supports seasonal updates, and helps connect with longtime customers and new visitors alike.
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Everything working together, with roots and rhythm

At a glance - Snapshot details

  • Client: E. Cecchi Farms
  • Industry: Agriculture / Farmstand Retail / Greenhouse
  • Business type: Family-owned farm and retail operation
  • Primary office: Feeding Hills, Massachusetts
  • Service area: Western Massachusetts
  • Platform: WordPress
  • Services: Web design, WordPress development, content structure, seasonal updates, responsive layout, legacy storytelling

A digital home for a farm that never stopped growing

From strawberries to sweet corn to springtime seedlings, E. Cecchi Farms offers everything you’d grow yourself—if you had the space and the time. Our job was to build a website that reflects that abundance, community connection, and timeless New England charm.

Challenge

Cecchi Farms had no online platform to share their offerings, update seasonal availability, or tell the story of their long-standing presence in the community. They needed a user-friendly site that would keep local customers informed about what’s fresh, what’s in the greenhouse, and what’s happening at the stand—while honoring a legacy nearly 80 years in the making.

Solution

We created a fully custom WordPress site designed to be both beautiful and functional.

  • Farm History & Legacy: Wrote and designed an “About” section that shares the story of Erminio Cecchi and the generations that followed
  • Seasonal Updates: Built a flexible What We’re Picking section for real-time updates on produce availability
  • Greenhouse Showcase: Designed The Greenhouse page to highlight seasonal plants, herbs, annuals, and perennials
  • Farmstand Details: Created The Stand page with product details, history, and helpful visitor information
  • Mobile Optimization: Fully responsive layout ensures seamless browsing on any device
  • Contact & Engagement: Prominent display of address, hours, phone, and social links for easy connection with the community

Results

The new website gives E. Cecchi Farms a digital presence that feels as welcoming and authentic as the farmstand itself.

  • Stronger Community Connection: Customers can now check what’s fresh and plan their visit with ease
  • Professional Presentation: A modern website that reflects the care, quality, and local pride behind every crop
  • Improved Accessibility: Clean navigation and mobile responsiveness make the site useful at home or on the go
  • Support for Seasonal Sales: Timely updates and detailed pages help boost visits during peak growing seasons

Grown in Feeding Hills. Rooted in Western Mass.

Since 1946, E. Cecchi Farms has been a local fixture—providing fresh food, farm-grown plants, and a sense of tradition for families across the region. Their new website helps continue that legacy, connecting with customers who value quality, community, and the rhythm of the growing season.

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Here’s what we’re cooking up at Cider House

From bold branding to handcrafted websites and strategy that sizzles, everything on our menu is made to order. No templates. No shortcuts. Just smart, thoughtful design.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
  • Tagline and Slogan Development
  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
  • eCommerce Design
  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
  • Social Media Management
  • Pay-Per-Click Management
  • Content Marketing
  • Analytics and Performance Tracking
  • Conversion Rate Optimization (CRO)
Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
  • Page Speed Optimization
  • API Integration for Third-Party Tools
SEO
  • SEO Audit Services
  • Local SEO for Small Businesses
  • Technical SEO
  • On-Page and Off-Page SEO
  • Content Strategy & Optimization
  • Image Optimization

Still hungry?

Every project has its own flavor. Here are a few more we’ve cooked up with businesses across industries and locations.

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