Custom WordPress WooCommerce website for vegan cheese brand in Holyoke, MA

A bold rebrand for a plant-based pioneer

Fauxmaggio is a plant-based cheese company crafting artisanal vegan cheeses and pestos from cultured nuts. As their product line expanded, they needed a more flexible, professional platform to showcase their brand and streamline e-commerce. We migrated their site from Squarespace to a custom WooCommerce site that’s as smooth as their signature spreads.

Everything working together, with flavor and functionality

At a glance - Snapshot details

  • Client: Fauxmaggio
  • Industry: Plant-based food / E-commerce
  • Business type: Artisanal vegan cheese producer
  • Primary office: Holyoke, Massachusetts
  • Service area: National (online and retail distribution)
  • Platform: WordPress + WooCommerce
  • Services: Web design, e-commerce migration, Squarespace to WordPress transfer, recipe content, responsive design, store locator

A spreadable brand needs a scalable platform

Fauxmaggio is dedicated to reinventing dairy alternatives with bold flavors and natural ingredients. Their website needed to reflect the same creativity, while supporting growth in both online and retail sales.

Challenge

Fauxmaggio came to us with a Squarespace site that had become limiting—both visually and functionally. They needed a WooCommerce-powered WordPress site that could showcase their product line, expand e-commerce capabilities, and better tell their story to food lovers and retailers alike.

Solution

We delivered a flexible, robust WordPress website designed to scale alongside the brand.

  • Seamless Migration: Transferred site content and infrastructure from Squarespace with minimal downtime
  • WooCommerce Integration: Built a user-friendly online store that supports browsing, cart features, and secure checkout
  • Product Showcases: Designed elegant product pages with rich descriptions and high-resolution photos
  • Recipe Content: Created a recipes section to build engagement and help customers explore new uses for the products
  • Responsive Design: Optimized for mobile, tablet, and desktop to support discovery and conversion on any device
  • Store Locator: Integrated retail finder to connect customers with local stockists

Results

The launch of Fauxmaggio’s new site delivered immediate value across branding and operations.

  • Stronger E-Commerce: Online orders increased with the more intuitive shopping experience
  • Better Engagement: Recipes and visuals keep customers on site longer and drive repeat visits
  • Brand Credibility: The new design communicates quality, trust, and creativity
  • Retail Support: The store locator helps customers buy locally while reducing support requests

This project is also highlighted on our Western Massachusetts web design page, where we showcase work that supports local food and farm-based businesses.

Made in Holyoke. Shared across the country.

Fauxmaggio’s new website helps customers shop, cook, and connect with their favorite plant-based products. From Holyoke to households nationwide, this brand is growing fast—and their digital experience now keeps pace.

These are the services that shape the story

Nothing here is pre-packaged. Every project is handcrafted to meet your goals and move your business forward.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
  • Tagline and Slogan Development
  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
  • eCommerce Design
  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
  • Social Media Management
  • Pay-Per-Click Management
  • Content Marketing
  • Analytics and Performance Tracking
  • Conversion Rate Optimization (CRO)
Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
  • Page Speed Optimization
  • API Integration for Third-Party Tools
SEO
  • SEO Audit Services
  • Local SEO for Small Businesses
  • Technical SEO
  • On-Page and Off-Page SEO
  • Content Strategy & Optimization
  • Image Optimization

Work that works

Here’s a look at more of our work—custom-crafted for teams who needed more than just a pretty website.

Let’s build something brilliant together

We don’t do generic—and neither should you. Tell us what you’re building, what’s not working, or what you’re dreaming up. We’ll help you turn it into something real (and really good). Whether you’re starting fresh or leveling up, this is where momentum begins. 

Fill out the form and let’s start a conversation that actually goes somewhere.

This field is for validation purposes and should be left unchanged.
First Name / Last Name(Required)
Checkbox

Start typing and press Enter to search