Custom WordPress website for lifelong learning organization in Western Massachusetts

A new chapter for lifelong learners

Five College Learning in Retirement (FCLIR) is a vibrant community of intellectually curious adults in the Pioneer Valley. Affiliated with the Five College Consortium—Amherst, Hampshire, Mount Holyoke, Smith, and UMass Amherst—FCLIR offers peer-led seminars and workshops for lifelong learners. We developed a custom WordPress website that brings their mission to life online, showcasing a rich archive of programs and making it easy for members to engage with current and upcoming offerings.

Everything working together, with clarity and continuity

At a glance - Snapshot details

  • Client: Five College Learning in Retirement (FCLIR)
  • Industry: Education / Lifelong learning
  • Business type: Nonprofit learning organization
  • Primary office: Pioneer Valley, Western Massachusetts
  • Service area: Regional (in-person and online programs for adults)
  • Platform: WordPress
  • Services: Web design, WordPress development, course archive system, event calendar integration, membership information, responsive layout

A platform designed to inspire learning at every age

FCLIR creates space for curiosity, connection, and continued growth. Their new website reflects those values—bringing decades of programming and a dynamic community to the forefront of the user experience.

Challenge

FCLIR needed a website that could honor its academic legacy and support a growing, engaged membership. Their previous site made it difficult to access current programs or revisit past offerings. They also needed a more intuitive way to share event details, membership benefits, and seminar schedules with both existing and prospective members.

Solution

We created a clean, modern WordPress site built for ease of use—by both administrators and lifelong learners.

  • Program Directory: Developed searchable listings for current seminars, workshops, and special events
  • Historical Archive: Built a detailed archive of past programs to highlight the breadth of FCLIR’s educational legacy
  • Interactive Calendar: Integrated a live calendar to promote deadlines, lectures, and community events
  • Membership Information: Clearly laid out benefits, sign-up processes, and ways to get involved
  • Navigation & Accessibility: Designed simple menus, search tools, and responsive layouts for users of all experience levels
  • Content Management: Equipped the FCLIR team with easy tools to update courses and add new events with minimal tech support

Results

FCLIR’s new website is a central hub for both discovery and community engagement.

  • Stronger Member Engagement: Easier to browse, sign up for programs, and stay informed
  • Enhanced Legacy: The archival system honors decades of programming while supporting future growth
  • Streamlined Operations: Administrators can now update course details and calendars without friction
  • Broader Reach: The site now appeals to newcomers while serving the needs of longtime members

This project is also highlighted on our Western Massachusetts web design page, where we showcase work that supports local organizations and educational initiatives.

Rooted in the Pioneer Valley. Learning for a lifetime.

With deep connections to the Five College Consortium, FCLIR continues to enrich lives through peer-led education and community exploration. Their new website makes it easier than ever to join, learn, and participate in the region’s most respected lifelong learning program.

Full-service, extra creative

Every business is different—so everything we offer is built to fit. Pick what you need, or let us whip up a full course.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
  • Tagline and Slogan Development
  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
  • eCommerce Design
  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
  • Social Media Management
  • Pay-Per-Click Management
  • Content Marketing
  • Analytics and Performance Tracking
  • Conversion Rate Optimization (CRO)
Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
  • Page Speed Optimization
  • API Integration for Third-Party Tools
SEO
  • SEO Audit Services
  • Local SEO for Small Businesses
  • Technical SEO
  • On-Page and Off-Page SEO
  • Content Strategy & Optimization
  • Image Optimization

Work that works

Here’s a look at more of our work—custom-crafted for teams who needed more than just a pretty website.

Let’s build something brilliant together

We don’t do generic—and neither should you. Tell us what you’re building, what’s not working, or what you’re dreaming up. We’ll help you turn it into something real (and really good). Whether you’re starting fresh or leveling up, this is where momentum begins. 

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