Custom WordPress website for engineering and innovation company in Amherst, MA

Turning innovation into impact

FTL Labs sits at the intersection of science, technology, and imagination. With specialties ranging from medical devices and big data to augmented reality and artificial intelligence, they needed a digital presence that could keep up. We built a custom WordPress site that showcases their innovations, elevates their brand, and helps them connect with partners, collaborators, and clients alike.

Everything working together, on the frontier

At a glance - Snapshot details

  • Client: FTL Labs Corporation
  • Industry: Engineering and technology
  • Business type: Government contractor, innovation firm
  • Primary office: Amherst, Massachusetts
  • Service area: National
  • Platform: WordPress
  • Services: Web design, WordPress development, content strategy, team profiles, UI/UX design

Translating breakthrough ideas into real-world solutions

FTL Labs is a forward-thinking engineering firm focused on developing transitional technologies that bridge the gap between academic research and real-world application. From AI and sensors to AR/VR and medical devices, their work is redefining what’s possible.

Challenge

FTL Labs needed more than a basic website—they needed a platform that could explain complex, cutting-edge work in a way that felt both credible and compelling. Their previous site fell short: it didn’t reflect the scale or sophistication of their research, nor did it support the kind of structured content their future growth required.

Solution

We designed a modern, responsive website that reflects the boldness and depth of FTL Labs’ innovations.

  • A sleek, custom design that signals professionalism and forward momentum
  • Dedicated capability sections for AI, big data, AR/VR, medical technology, and more
  • Team pages highlighting their Ph.D.-level leadership and technical talent
  • A secure, easy-to-manage CMS built for scalability

Clear, accessible content structure to support messaging to partners, collaborators, and funders

Results

The finished site provides a flexible foundation for growth—and a confident face to the world.

  • Establishes professional credibility and visual authority
  • Encourages deeper engagement with research, capabilities, and people
  • Communicates mission and impact with clarity and focus
  • Opens doors to new partnerships, grants, and innovation networks

Based in Amherst. Impacting industries nationwide.

While FTL Labs calls Western Massachusetts home, their work reaches far beyond state lines. The new site positions them not only as a regional innovator—but as a national leader in engineering, applied science, and emerging technologies.

These are the services that shape the story

Nothing here is pre-packaged. Every project is handcrafted to meet your goals and move your business forward.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
  • Tagline and Slogan Development
  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
  • eCommerce Design
  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
  • Social Media Management
  • Pay-Per-Click Management
  • Content Marketing
  • Analytics and Performance Tracking
  • Conversion Rate Optimization (CRO)
Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
  • Page Speed Optimization
  • API Integration for Third-Party Tools
SEO
  • SEO Audit Services
  • Local SEO for Small Businesses
  • Technical SEO
  • On-Page and Off-Page SEO
  • Content Strategy & Optimization
  • Image Optimization

Projects we’re proud to show off

Want to see what we’re capable of? These projects highlight the range of services and styles we bring to the table.

Let’s build something brilliant together

We don’t do generic—and neither should you. Tell us what you’re building, what’s not working, or what you’re dreaming up. We’ll help you turn it into something real (and really good). Whether you’re starting fresh or leveling up, this is where momentum begins. 

Fill out the form and let’s start a conversation that actually goes somewhere.

This field is for validation purposes and should be left unchanged.
First Name / Last Name(Required)
Checkbox

Start typing and press Enter to search