Lund Plumbing & Heating, Website Design Portfolio | Cider House

Lund Plumbing & Heating

Lund Plumbing & Heating is a family-owned business led by brothers John and Patrick Lund, with more than 40 years of service across the Boston area and North Shore. Known for reliable workmanship and a personal approach, the company provides comprehensive plumbing, heating, and cooling services for residential and commercial clients.

At a Glance

At a glance - Snapshot details

  • Client: Lund Plumbing & Heating
  • Industry: Plumbing, Heating, and Cooling
  • Project Type: Emergency website recovery, website redesign, ongoing digital marketing
  • Location: Boston area and North Shore, Tewksbury, Massachusetts
  • Platform: WordPress
  • Services: Website recovery, web design, local SEO, content strategy, social media support

From crisis response to long-term growth

We stabilized a hacked website under urgent conditions, then rebuilt Lund Plumbing & Heating’s digital presence with SEO and local visibility as the foundation.

Web Design & Digital Strategy

A two-phase response that restored business continuity and created a scalable, search-driven website to support long-term growth.

In 2023, Lund Plumbing & Heating faced a critical situation when their GoDaddy-hosted website was hacked. While malware was removed, the site itself was not restored, leaving the business without a functional online presence.

Challenge

The immediate challenge was operational. The company needed:

  • A fast recovery to restore online credibility and customer access
  • A stable platform to replace a compromised, outdated site
  • A long-term solution that improved visibility across a competitive service area

Solution

We addressed the issue in two deliberate phases.

Immediate Restoration

  • Recovered and restored the existing website within 72 hours
  • Re-established a functional online presence to minimize business disruption

New Website Development

  • Built a new, SEO-friendly WordPress website from the ground up
  • Clearly highlighted core service categories, including plumbing, heating, and cooling
  • Developed geo-targeted service pages for 17 towns in and around Boston to improve local search visibility

Ongoing Services

Following launch, we continued supporting Lund Plumbing & Heating with:

  • On-Page and Off-Page SEO: Ongoing optimization to improve rankings and organic traffic
  • Social Media Management: Community-focused content to promote services and maintain visibility

Results

The combined recovery and rebuild delivered measurable outcomes:

  • Rapid Recovery: Business continuity restored with minimal downtime
  • Enhanced Visibility: Stronger local search performance through SEO and location-based pages
  • Increased Engagement: Higher inquiry volume driven by improved visibility and ongoing marketing support

Map

This project was completed for Lund Plumbing & Heating, a family-owned plumbing, heating, and cooling company serving the Boston area and North Shore.

On the menu at Cider House

Whether you're launching, scaling, or reimagining, these are the tools we use to help brands grow with clarity and confidence.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
  • Tagline and Slogan Development
  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
  • eCommerce Design
  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
  • Social Media Management
  • Pay-Per-Click Management
  • Content Marketing
  • Analytics and Performance Tracking
  • Conversion Rate Optimization (CRO)
Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
  • Page Speed Optimization
  • API Integration for Third-Party Tools
SEO
  • SEO Audit Services
  • Local SEO for Small Businesses
  • Technical SEO
  • On-Page and Off-Page SEO
  • Content Strategy & Optimization
  • Image Optimization

Work that works

Here’s a look at more of our work—custom-crafted for teams who needed more than just a pretty website.

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