Custom WordPress website for painter and art instructor in Easthampton, MA

Inspired by nature. Designed to inspire others.

Lynne Adams is a fine artist based in Easthampton, Massachusetts, whose work is deeply influenced by the natural world—its light, movement, and patterns. Her evocative paintings bring the outdoors in, reflecting the energy and serenity of nature’s rhythm. We created Lynne’s first-ever website: a modern WordPress platform that showcases her art and supports her growing community of students.
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Everything working together, with flow and form

At a glance - Snapshot details

  • Client: Lynne Adams Art
  • Industry: Fine art / Arts education
  • Business type: Independent artist and instructor
  • Primary office: Easthampton, Massachusetts
  • Service area: Regional / National
  • Platform: WordPress + WooCommerce
  • Services: Web design, WordPress development, portfolio galleries, workshop promotion, e-commerce class registration

A digital studio for art and education

Lynne’s work invites viewers to pause, observe, and connect with the natural world. Her classes do the same—offering space for creativity, learning, and growth. This website helps her share both.

Challenge

Before partnering with us, Lynne didn’t have a website. She needed a platform to exhibit her artwork, promote her painting workshops, and make it easier for people to register for her classes. The site had to reflect the beauty of her work while supporting a seamless student experience.

Solution

We built a custom WordPress site that feels like a digital extension of Lynne’s studio.

  • Artwork Showcase: Created high-resolution galleries for her various collections—water abstracts, tree studies, works on paper, and more
  • Workshop Promotion: Designed a section to announce and describe upcoming classes in detail
  • Online Registration: Integrated an e-commerce solution so students can register and pay for classes directly
  • Responsive Design: Ensured the site looks and performs beautifully on all devices
  • Content Management: Built a backend that allows Lynne to easily update schedules, add artwork, and manage student inquiries

Results

Lynne’s new site has given her a professional platform that reflects her vision and expands her reach.

  • Increased Class Visibility: Her offerings are now easy to discover online, leading to more inquiries
  • Consistently Full Classes: The polished site and clear class details have led to fully booked sessions
  • Gallery Representation: The updated portfolio helped secure new gallery partnerships
  • Digital Licensing Opportunity: Her professionally presented work played a key role in landing a licensing agreement
  • Ongoing Control: Lynne can now manage her own content with ease, keeping her site fresh and up-to-date

Rooted in Easthampton. Reaching art lovers everywhere.

Lynne’s work is inspired by the natural beauty of Western Massachusetts—and now, her new site helps her share that inspiration with collectors, galleries, and students far beyond. It’s both a gallery and a gathering space, online.

Visit her website

Full-service, extra creative

Every business is different—so everything we offer is built to fit. Pick what you need, or let us whip up a full course.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
  • Tagline and Slogan Development
  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
  • eCommerce Design
  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
  • Social Media Management
  • Pay-Per-Click Management
  • Content Marketing
  • Analytics and Performance Tracking
  • Conversion Rate Optimization (CRO)
Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
  • Page Speed Optimization
  • API Integration for Third-Party Tools
SEO
  • SEO Audit Services
  • Local SEO for Small Businesses
  • Technical SEO
  • On-Page and Off-Page SEO
  • Content Strategy & Optimization
  • Image Optimization

See what else we’ve been building

Whether it's local businesses, bold startups, or mission-driven nonprofits—we build with strategy, personality, and purpose.

Let’s build a website that actually works—tap to get started.

Let’s build something brilliant together

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