OsteoNaturals, Website Design Portfolio | Cider House

OsteoNaturals

OsteoNaturals is a bone health company founded by Dr. R. Keith McCormick and based in Western Massachusetts. Built on decades of research in bone biology, the company offers high-quality supplements designed to support strong, healthy bones using evidence-based, natural approaches.

At a glance - Snapshot details

  • Client: OsteoNaturals
  • Industry: Health and Wellness Supplements
  • Project Type: Website migration, redesign, and e-commerce development
  • Location: Western Massachusetts 
  • Platform: WordPress with WooCommerce
  • Services: Website migration, content marketing structure, e-commerce integration

A scalable platform built for education and growth

We rebuilt OsteoNaturals’ website to support long-form educational content, product sales, and a smoother customer experience.

Web Design

A custom WordPress and WooCommerce website designed to support both product sales and ongoing content-driven education.

Dr. McCormick needed a more flexible platform that could grow with his content strategy while improving the experience for customers seeking reliable bone health information and supplements.

Challenge

The existing Wix site limited content expansion and long-term SEO performance. The new site needed to:

  • Support content marketing and regular publishing
  • Provide a smooth shopping experience for supplement customers
  • Clearly communicate Dr. McCormick’s expertise and research background

Solution

We worked closely with Dr. McCormick to migrate and rebuild the site with scalability in mind.

Work included:

  • Content Marketing Enhancement: A blog and resource section designed for ongoing publishing and improved search visibility
  • WooCommerce Integration: A fully integrated online store for browsing and purchasing supplements
  • User-Friendly Design: An intuitive layout that prioritizes clarity, readability, and ease of use
  • Educational Resources: Dedicated sections sharing Dr. McCormick’s background, the OsteoNaturals story, and detailed bone health information

Results

The new platform supports both authority and accessibility:

  • Expanded Reach: Improved visibility through content marketing and SEO-friendly structure
  • Better User Experience: A streamlined path for learning about products and completing purchases
  • Stronger Brand Authority: Clear presentation of scientific expertise builds trust with customers
https://www.osteonaturals.com/

Map

This project was completed for OsteoNaturals, a bone health supplement company based in Western Massachusetts.

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