Custom WordPress website for recreational circus school in Easthampton, MA

A playful platform for a powerhouse of movement

SHOW Circus Studio is a recreational circus school in Easthampton, Massachusetts offering classes and training in aerial arts, juggling, tumbling, and more. Since 2009, they’ve been a hub for youth, teens, and adults looking to build strength, confidence, and community through circus arts. We designed a custom WordPress website that reflects their dynamic energy, simplifies class registration, and supports their mission to make circus accessible to everyone.

Everything working together, with balance and flair

At a glance - Snapshot details

  • Client: SHOW Circus Studio
  • Industry: Performing arts / Recreational fitness
  • Business type: Circus school / Community-based business
  • Primary office: Easthampton, Massachusetts
  • Service area: Local / Regional
  • Platform: WordPress
  • Services: Web design, WordPress development, registration integration, program listings, responsive design

A site that flips, flows, and flies

SHOW Circus Studio’s identity is colorful, movement-filled, and totally unique. Their new website needed to reflect that personality—while also being a practical tool for students, families, and staff.

Challenge

SHOW’s previous site was outdated, non-responsive, and difficult to update. It didn’t reflect the vibrancy of their brand or the breadth of their programming. Visitors struggled to find class information, and staff couldn’t easily keep content current. They needed a playful, polished, and functional platform to better serve both new and returning students.

Solution

We created a whimsical, fully responsive WordPress site that brings SHOW Circus Studio’s brand and mission to life.

  • Program Listings: Comprehensive breakdown of youth and adult classes with descriptions, levels, and schedules
  • Registration Integration: Seamless Pike13 integration to streamline signups and reduce administrative overhead
  • Camps & Workshops: Dedicated areas to promote seasonal offerings with flexible layout support for quick updates
  • Open Studio Info: Clear policies and schedules to support student self-guided practice
  • Mobile Optimization: Built for smooth interaction across all screen sizes—from desktop browsers to on-the-go smartphones

Results

The new site supports SHOW’s operations and celebrates its joyful, inclusive spirit.

  • Increased Enrollment: Easier access to class schedules and registration has boosted participation
  • Stronger Brand Experience: The site reflects the studio’s vibrant and welcoming culture
  • Greater Community Engagement: Performances, events, and student success stories are now easy to share and explore
  • Simplified Management: Staff can now update pages quickly and keep information fresh with minimal tech support

Flipping the script on fitness in Easthampton

SHOW Circus Studio is more than a school—it’s a creative movement space for all ages and abilities. Their new site makes it easier than ever for students to explore classes, register for workshops, and stay connected to a growing community of aerialists, jugglers, and circus lovers.

Full-service, extra creative

Every business is different—so everything we offer is built to fit. Pick what you need, or let us whip up a full course.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
  • Tagline and Slogan Development
  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
  • eCommerce Design
  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
  • Social Media Management
  • Pay-Per-Click Management
  • Content Marketing
  • Analytics and Performance Tracking
  • Conversion Rate Optimization (CRO)
Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
  • Page Speed Optimization
  • API Integration for Third-Party Tools
SEO
  • SEO Audit Services
  • Local SEO for Small Businesses
  • Technical SEO
  • On-Page and Off-Page SEO
  • Content Strategy & Optimization
  • Image Optimization

Projects we’re proud to show off

Want to see what we’re capable of? These projects highlight the range of services and styles we bring to the table.

Let’s build something brilliant together

We don’t do generic—and neither should you. Tell us what you’re building, what’s not working, or what you’re dreaming up. We’ll help you turn it into something real (and really good). Whether you’re starting fresh or leveling up, this is where momentum begins. 

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