Sohre Turbo, Custom WordPress Website | Cider House

Precision engineering meets global reach Sohre Turbomachinery

Sohre Turbomachinery is an industry leader in shaft current protection systems, serving clients around the world with products that safeguard rotating equipment. We built a new website that reflects their expertise, educates their audience, and supports international sales and client communication.
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Everything working together, with clarity and credibility

At a glance - Snapshot details

  • Client: Sohre Turbomachinery
  • Industry: Engineering / Manufacturing
  • Business type: Industrial product manufacturer
  • Primary office: Western Massachusetts, Northampton, MA
  • Service area: Global
  • Platform: WordPress
  • Services: Web design, product catalog, content strategy, responsive layout, resource archive

Building trust for a brand rooted in innovation

Sohre Turbomachinery has been manufacturing shaft grounding solutions since 1971. Their products protect turbines, compressors, and other critical rotating machinery from the destructive effects of electrical discharge. With clients around the world and decades of technical credibility, they needed a website that matched their engineering pedigree.

Challenge

Their previous website hadn’t kept up with their reputation. The design was outdated, the navigation was clunky, and the content wasn’t optimized for educating engineers or converting new clients. Potential buyers had trouble finding the right information, and the brand didn’t look like the global leader it truly is.

Solution

We created a clean, modern WordPress site that enhances the company’s credibility while making it easier to explore their offerings.

  • Modern Visual Design: Established a contemporary, high-trust layout that communicates innovation and experience
  • Product Catalog: Built structured pages for grounding brushes, accessories, and services, with technical descriptions and downloadable specs
  • Resource Archive: Added a searchable library for white papers, case studies, and research to support engineers and procurement teams
  • Responsive Experience: Ensured the site is fast and accessible across devices, from desktop workstations to mobile on-site browsing
  • Lead-Focused Architecture: Made it easier for prospects to inquire, request documentation, and follow up with engineering staff

Results

The new site elevated Sohre Turbomachinery’s brand and made their expertise more accessible worldwide.

  • Improved Lead Quality: Engineers and decision-makers can now quickly find product specs and contact the team
  • Stronger Brand Alignment: The design reinforces Sohre’s long-standing authority in a niche but critical industrial space
  • Increased User Engagement: Visitors spend more time exploring products and reading supporting material
  • Scalable for Growth: The backend allows easy updates to documents, product lines, and marketing resources

This project is also featured on our Western Massachusetts web design page, where we spotlight manufacturers and industrial leaders doing vital, behind-the-scenes work.

Engineered in Western Mass. Used around the world.

From turbines to cargo ships, Sohre Turbomachinery products keep machines running—and their new site keeps clients informed, connected, and ready to act.

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Custom work, served hot

These aren’t just services—they’re the building blocks behind every standout project we create.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
  • Tagline and Slogan Development
  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
  • eCommerce Design
  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
  • Social Media Management
  • Pay-Per-Click Management
  • Content Marketing
  • Analytics and Performance Tracking
  • Conversion Rate Optimization (CRO)
Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
  • Page Speed Optimization
  • API Integration for Third-Party Tools
SEO
  • SEO Audit Services
  • Local SEO for Small Businesses
  • Technical SEO
  • On-Page and Off-Page SEO
  • Content Strategy & Optimization
  • Image Optimization

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