Custom WordPress website for organic artisan food company in Western Massachusetts

Tradition preserved. Nature honored. Miso handcrafted.

South River Miso Company is a family-owned artisan producer of organic miso, rooted in the centuries-old Japanese farmhouse tradition. From their home in Conway, Massachusetts, they handcraft every batch with care and a deep respect for the land. We designed a custom WordPress site that reflects their values, tells their story, and provides a beautiful, intuitive way for customers to learn and shop.

Everything working together, by nature and design

At a glance - Snapshot details

  • Client: South River Miso Company
  • Industry: Organic food / Artisan goods
  • Business type: Family-owned artisan producer
  • Primary office: Conway, Massachusetts
  • Service area: National / International
  • Platform: WordPress + WooCommerce
  • Services: Web design, WordPress development, e-commerce integration, professional photography, brand storytelling, store locator

A digital presence as thoughtful as their process

South River Miso Company is known for its integrity, its reverence for tradition, and its devotion to sustainable food production. Their miso isn’t just a product—it’s a practice, passed down and perfected over decades.

Challenge

Their previous website was no longer functional—making it hard for customers to explore products, place orders, or connect with the brand. With a loyal following and growing interest in organic living, they needed a site that reflected their mission and made online shopping as smooth as their miso.

Solution

We created a custom WordPress website that honors the heart and heritage of South River Miso while supporting their operational goals.

  • WooCommerce Integration: Built a clean, easy-to-use e-commerce store for direct-to-consumer sales
  • Modern, Organic Design: Developed a visual style that reflects their values—simple, grounded, and beautiful
  • Professional Photography: Captured the beauty of their ingredients, process, and location to bring authenticity to the experience
  • Storytelling & Education: Included rich content about their history, production methods, sustainability practices, and certifications
  • Store Locator Tool: Helped customers find retail locations carrying South River Miso across the country
  • Responsive Layout: Ensured seamless browsing and purchasing on desktop, tablet, and mobile

Results

The new site reflects South River Miso’s soul—while driving results for their growing business.

  • Enhanced Experience: Customers can now easily browse, learn, and shop online
  • Deeper Engagement: Photography and story-based content foster stronger emotional connection
  • Expanded Reach: Responsive design allows engagement from any device, anywhere
  • Improved Operations: Streamlined order management supports business growth
  • Elevated Brand: The site visually and functionally aligns with South River Miso’s artisanal and organic values

Rooted in Conway. Revered across the country.

From the hills of Western Massachusetts, South River Miso reaches a nationwide audience of health-conscious customers and culinary enthusiasts. Their new site helps them share their story, connect with customers, and preserve tradition in a modern world.

Our craft, your next big move

We call it a menu, but really it’s a collaboration—designed to help you get where you’re going with style, smarts, and a little creative fire.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
  • Tagline and Slogan Development
  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
  • eCommerce Design
  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
  • Social Media Management
  • Pay-Per-Click Management
  • Content Marketing
  • Analytics and Performance Tracking
  • Conversion Rate Optimization (CRO)
Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
  • Page Speed Optimization
  • API Integration for Third-Party Tools
SEO
  • SEO Audit Services
  • Local SEO for Small Businesses
  • Technical SEO
  • On-Page and Off-Page SEO
  • Content Strategy & Optimization
  • Image Optimization

More work from the Cider House kitchen

From web design to full-on brand transformations, these are just a few more ways we’ve helped clients stand out and move forward.

Let’s build something brilliant together

We don’t do generic—and neither should you. Tell us what you’re building, what’s not working, or what you’re dreaming up. We’ll help you turn it into something real (and really good). Whether you’re starting fresh or leveling up, this is where momentum begins. 

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