Technical SEO Services
Give your website a sound foundation for search.
You can put considerable effort into your content and still have a website that makes it difficult for search engines to find the right pages. Visitors may run into problems of their own.
Cider House investigates the technical condition of your site and carries agreed improvements through development and review. We explain what needs attention and why, so you can make informed decisions about the work.
Based in Western Massachusetts, serving clients coast to coast.
The new page looks fine. Something still isn’t right.
Imagine launching a service page you’ve been meaning to add for months. You’ve explained the work, chosen photographs, and checked it on your laptop.
Later, you discover that the page has no useful links leading to it. Or it carries a setting intended to keep development pages out of search. On a phone, the photographs take too long to appear.
The content needs a website that supports it.
Technical SEO examines those underlying conditions. We investigate how the site is accessed, how important pages connect, and what happens when someone tries to use them.
Crawlability and indexing
We review whether search engines can access important pages and whether the site gives consistent instructions about indexing. That includes relevant settings, sitemaps, and the links that help pages get discovered.
Making a page accessible is part of eligibility for search. It does not guarantee that a search engine will index or rank it.
Site structure and internal links
A visitor should be able to move from a broad service to the details they need. We assess navigation, page relationships, and internal links so useful content is easier to reach.
When the gap is in the content itself, we connect the technical work with SEO content writing.
Redirects and duplicate URLs
Pages move, products change, and old links remain in circulation. We review how those requests are handled and whether multiple URLs are creating confusion about the intended page.
For a redesign, we plan appropriate redirects and check important destinations after launch. We preserve useful existing content and URLs where practical.
Speed and mobile experience
We investigate the templates and assets affecting the visitor’s experience. Large images, scripts, hosting conditions, and page-builder choices may all deserve attention.
We use performance measurements to guide practical improvements. A perfect test score is not a promise of better rankings or a substitute for a usable site.
Structured data and page output
We review relevant structured data and whether it accurately represents visible content. We also examine how important information appears in the page output available to search engines.
For stores, this can involve product information and templates. More specialized needs are scoped as part of eCommerce SEO.
Platform condition and verification
Software and integrations affect what we can safely change. We assess relevant dependencies and test agreed changes in an appropriate environment before checking the result on the live site.
Our work with WordPress and WooCommerce connects technical recommendations with the development needed to implement them. We confirm suitability and access when reviewing your site.
Practical fixes, in a sensible order.
Our SEO audit process establishes the issues worth investigating. The implementation scope reflects your site, the impact of the findings, and the work your budget can support.
1. Establish the problem
Review the site and available reporting. Identify the pages and functions that matter most to your business.
2. Set priorities
Explain the proposed changes, dependencies, and likely effort. Agree on the implementation scope before the work begins.
3. Make the improvements
Carry out the agreed changes with appropriate backups and testing. Coordinate with other providers where access or responsibility requires it.
4. Verify and monitor
Check the implementation and watch the relevant indicators over time. Separate a completed repair from a search outcome that still needs observation.
Keep a good foundation. Replace it when there’s a reason.
A slow page does not automatically call for a new website. Neither does an old design. We examine whether focused improvements can resolve the problems at a sensible cost.
If the platform or structure makes the required work impractical, we discuss rebuilding. In that case, the technical plan becomes part of the new website from the beginning, alongside content and design.
A rebuild is a business decision. You should understand the tradeoffs before making it.
Your technical foundation supports the rest of the plan.
A service business expanding into nearby towns needs useful pages that search engines and customers can reach. An online store needs a structure that supports its catalog. The technical choices should reflect those different needs.
We coordinate technical work with local SEO and the other parts of your strategy. When a site is ready for more content, Local Foundation 30 can help organize service, location, and supporting pages on the existing platform or within a new build.
For businesses exploring AI search, the same access and content fundamentals also inform our AI SEO / AEO work.
Start with the work that matters most.
A focused project may resolve a specific issue. An ongoing engagement can support deeper investigation and continued improvements as the website changes.
Your budget determines how much work we can pursue at once. We prioritize according to the evidence, rather than treating every warning from a reporting tool as equally urgent.
We also explain which needs belong to maintenance, development, or a broader SEO program so responsibilities remain clear.
What to expect.
Is technical SEO the same as website maintenance?
There is overlap, but the purpose differs. Maintenance keeps software and operations supported. Technical SEO investigates conditions affecting search access, site structure, and relevant performance. We define the responsibilities for your engagement.
Will fixing the site put us at the top of Google?
No technical change guarantees a ranking. Repairs can remove obstacles, while content, competition, and other factors continue to affect search performance.
Can you work with our current developer?
We can discuss a collaborative scope, including recommendations and implementation review. Access, responsibilities, and the platform determine how that work is arranged.
Let’s find out what needs fixing.
Tell us what you’re seeing and share your website. We’ll discuss the right starting point and how to investigate the issue without losing sight of what your business needs.