On The Edge Gutters, Website Design Portfolio | Cider House

On The Edge Gutters

On The Edge Gutters is a residential gutter company launched as a focused extension of Hahn Roofing. The business specializes in gutter installation, repair, and maintenance, serving homeowners across Northern Arizona with the same craftsmanship and customer-first approach that defines the Hahn family of companies.
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At a Glance

At a glance - Snapshot details

  • Client: On The Edge Gutters
  • Industry: Residential Gutter Services
  • Project Type: Branding, website design, SEO, and digital marketing
  • Location: Northern Arizona 
  • Platform: WordPress
  • Services: Brand identity, website design, SEO, Google Ads, vehicle graphics, marketing collateral

Launching a new service brand with visibility built in

We created a complete brand and digital foundation for a new gutter-focused business, designed to rank quickly, attract local homeowners, and scale alongside demand.

Web Design

A custom WordPress website and digital marketing system built to support rapid brand recognition and lead generation.

When Jeremy and Kristen Hahn decided to launch a standalone gutter business, they needed a clear identity and strong online presence that differentiated On The Edge Gutters while aligning with their established reputation for quality.

Challenge

The new business needed to enter a competitive market with immediate credibility and discoverability.

Primary goals included:

  • Establishing a distinct and professional brand identity
  • Attracting local customers through search visibility
  • Driving consistent inquiries through SEO and paid search

Solution

We partnered with the Hahn team to deliver a full branding and marketing package.

Work included:

  • Visual Identity and Logo Design: A clean, professional brand system tailored to gutter services
  • Business Collateral: Coordinated materials to reinforce brand recognition
  • Vehicle Graphics: High-visibility designs for work vehicles operating throughout the service area
  • Custom WordPress Website: A responsive site that clearly presents services and supports conversion
  • SEO Optimization: On-page SEO and content strategy to achieve top local rankings and strong organic performance
  • SEM Management: Targeted Google Ads campaigns to increase early visibility and lead volume

Results

The launch strategy positioned On The Edge Gutters as a strong local service provider in a short period of time.

Key outcomes included:

  • A cohesive brand presence across web, vehicles, and marketing materials
  • Top search engine rankings in both local and broader search results
  • Increased engagement and steady lead generation through organic and paid channels

Map

This project was completed for On The Edge Gutters, a residential gutter company serving homeowners across Northern Arizona.

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Let’s create something great together

We combine strategy, design, and execution to help you show up online in a way that feels true to your brand—and impossible to ignore.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
  • Tagline and Slogan Development
  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
  • eCommerce Design
  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
  • Social Media Management
  • Pay-Per-Click Management
  • Content Marketing
  • Analytics and Performance Tracking
  • Conversion Rate Optimization (CRO)
Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
  • Page Speed Optimization
  • API Integration for Third-Party Tools
SEO
  • SEO Audit Services
  • Local SEO for Small Businesses
  • Technical SEO
  • On-Page and Off-Page SEO
  • Content Strategy & Optimization
  • Image Optimization

Work that works

Here’s a look at more of our work—custom-crafted for teams who needed more than just a pretty website.

Let’s build a website that actually works—tap to get started.

Let’s build something brilliant together

We don’t do generic—and neither should you. Tell us what you’re building, what’s not working, or what you’re dreaming up. We’ll help you turn it into something real (and really good). Whether you’re starting fresh or leveling up, this is where momentum begins. 

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