Custom WordPress website and branding for historic real estate development in Easthampton, MA

Honoring history. Designing what’s next.

The One Ferry Project is reimagining a historic mill complex in Easthampton, Massachusetts—transforming it into a vibrant destination for living, working, and gathering. With a vision that blends preservation and progress, the team needed a cohesive brand and digital presence to match. We partnered with them to bring that vision to life through bold branding, wayfinding, and a user-friendly website.
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Everything working together, from floorplans to signage

At a glance - Snapshot details

  • Client: One Ferry Project
  • Industry: Real estate development
  • Business type: Mixed-use residential and commercial development
  • Primary office: Easthampton Massachusetts
  • Service area: Regional
  • Platform: WordPress
  • Services: Branding, signage and wayfinding, web design, floorplan integration, local SEO

A full brand experience, inside and out

The One Ferry Project is more than a development—it’s a community transformation rooted in Easthampton’s industrial history. Our goal was to create a brand and website that do justice to the project’s scale, beauty, and impact.

Challenge

The project team needed a digital platform that reflected the unique character of the space while providing practical tools for leasing and sales. Beyond the website, they also required a full visual identity and signage system to unify the physical environment and digital experience—making it easier for visitors to find their way and for prospects to see the vision.

Solution

We developed a full branding and digital toolkit to support the One Ferry Project through launch and growth.

  • Visual Identity: Created a full brand system including logos, typefaces, color palettes, and brand guidelines
  • Signage & Wayfinding: Designed indoor and outdoor signage to support tenant navigation and elevate the onsite experience
  • Modern Website: Developed a custom WordPress site that combines storytelling with functionality
  • Interactive Floorplans: Integrated unit listings with specs, imagery, and filtering tools for easier exploration
  • Responsive & Accessible: Optimized for devices of all sizes and designed to serve both visual and practical needs

Results

The branding and website brought the One Ferry Project to life—online and on-site.

  • Higher Engagement: Prospects can now explore available units through floorplans and visuals tailored to their needs
  • Stronger Identity: From signage to the homepage, everything now speaks the same visual language
  • Historical Integrity: The design respects the past while positioning the project for the future
  • Improved Inquiries: Visitors can easily connect with the team, making the leasing and sales process more efficient

Rooted in Easthampton. Built for a new era.

The One Ferry Project sits at the intersection of history, community, and vision. Located in the heart of Easthampton, this development honors the past while shaping what’s next—offering thoughtfully reimagined spaces for people and businesses to thrive.

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On the menu at Cider House

Whether you're launching, scaling, or reimagining, these are the tools we use to help brands grow with clarity and confidence.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
  • Tagline and Slogan Development
  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
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  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
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  • Conversion Rate Optimization (CRO)
Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
  • Page Speed Optimization
  • API Integration for Third-Party Tools
SEO
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  • Technical SEO
  • On-Page and Off-Page SEO
  • Content Strategy & Optimization
  • Image Optimization

More work from the Cider House kitchen

From web design to full-on brand transformations, these are just a few more ways we’ve helped clients stand out and move forward.

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