Lund Plumbing & Heating, Website Design Portfolio | Cider House

Lund Plumbing & Heating

Lund Plumbing & Heating is a family-owned business led by brothers John and Patrick Lund, with more than 40 years of service across the Boston area and North Shore. Known for reliable workmanship and a personal approach, the company provides comprehensive plumbing, heating, and cooling services for residential and commercial clients.
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At a Glance

At a glance - Snapshot details

  • Client: Lund Plumbing & Heating
  • Industry: Plumbing, Heating, and Cooling
  • Project Type: Emergency website recovery, website redesign, ongoing digital marketing
  • Location: Boston area and North Shore, Tewksbury, Massachusetts
  • Platform: WordPress
  • Services: Website recovery, web design, local SEO, content strategy, social media support

From crisis response to long-term growth

We stabilized a hacked website under urgent conditions, then rebuilt Lund Plumbing & Heating’s digital presence with SEO and local visibility as the foundation.

Web Design & Digital Strategy

A two-phase response that restored business continuity and created a scalable, search-driven website to support long-term growth.

In 2023, Lund Plumbing & Heating faced a critical situation when their GoDaddy-hosted website was hacked. While malware was removed, the site itself was not restored, leaving the business without a functional online presence.

Challenge

The immediate challenge was operational. The company needed:

  • A fast recovery to restore online credibility and customer access
  • A stable platform to replace a compromised, outdated site
  • A long-term solution that improved visibility across a competitive service area

Solution

We addressed the issue in two deliberate phases.

Immediate Restoration

  • Recovered and restored the existing website within 72 hours
  • Re-established a functional online presence to minimize business disruption

New Website Development

  • Built a new, SEO-friendly WordPress website from the ground up
  • Clearly highlighted core service categories, including plumbing, heating, and cooling
  • Developed geo-targeted service pages for 17 towns in and around Boston to improve local search visibility

Ongoing Services

Following launch, we continued supporting Lund Plumbing & Heating with:

  • On-Page and Off-Page SEO: Ongoing optimization to improve rankings and organic traffic
  • Social Media Management: Community-focused content to promote services and maintain visibility

Results

The combined recovery and rebuild delivered measurable outcomes:

  • Rapid Recovery: Business continuity restored with minimal downtime
  • Enhanced Visibility: Stronger local search performance through SEO and location-based pages
  • Increased Engagement: Higher inquiry volume driven by improved visibility and ongoing marketing support

Map

This project was completed for Lund Plumbing & Heating, a family-owned plumbing, heating, and cooling company serving the Boston area and North Shore.

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Let’s create something great together

We combine strategy, design, and execution to help you show up online in a way that feels true to your brand—and impossible to ignore.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
  • Tagline and Slogan Development
  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
  • eCommerce Design
  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
  • Social Media Management
  • Pay-Per-Click Management
  • Content Marketing
  • Analytics and Performance Tracking
  • Conversion Rate Optimization (CRO)
Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
  • Page Speed Optimization
  • API Integration for Third-Party Tools
SEO
  • SEO Audit Services
  • Local SEO for Small Businesses
  • Technical SEO
  • On-Page and Off-Page SEO
  • Content Strategy & Optimization
  • Image Optimization

More work from the Cider House kitchen

From web design to full-on brand transformations, these are just a few more ways we’ve helped clients stand out and move forward.

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