Custom WordPress website for local media outlet in Burlington, MA

Community media, better connected

BCAT is a cornerstone of Burlington, Massachusetts—bringing residents together through local news, educational programming, and civic engagement. When they came to us, they needed a modern platform that could keep up with their content volume and growing impact. We created a custom WordPress website that highlights their programming, elevates their newsroom, and makes it easier than ever for the community to tune in and take part.
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Everything working together, on air and online

At a glance - Snapshot details

  • Client: Burlington Cable Access Television (BCAT)
  • Industry: Community media and broadcasting
  • Business type: Nonprofit public access media organization
  • Primary office: Burlington, Massachusetts
  • Service area: Local / Regional
  • Platform: WordPress
  • Services: Custom web design, WordPress development, CMS restructuring, media archive integration, reporter profiles, schedule publishing

A better platform for Burlington’s voice

BCAT provides local programming, news, and educational content to the Burlington community. Their in-house newsroom covers daily stories, public meetings, and town events—keeping residents informed, connected, and involved.

Challenge

BCAT’s previous website was dated, difficult to use, and hard to manage—especially for a team publishing daily updates. With over 5,000 articles and pages, the site lacked the functionality needed to feature programs, support their growing newsroom, or deliver content efficiently across devices. Staff needed a better CMS, viewers needed a better experience—and the community needed a stronger connection point.

Solution

We rebuilt the BCAT website from the ground up using a custom WordPress framework designed to handle large-scale content without sacrificing usability.

  • Scalable CMS: A modern, streamlined backend makes daily publishing fast and intuitive
  • Channel Showcase: Dedicated sections for public, educational, and government content, including schedules and livestream integration
  • Reporter Profiles: Introduced bios and team pages to highlight their full-time newsroom staff and build local trust
  • Responsive Design: Optimized for all devices, ensuring accessibility for everyone—from TV watchers to mobile readers
  • Flexible Content Tools: Built-in functionality for schedules, archives, and long-form stories that adapts to BCAT’s evolving needs

Results

The new website has strengthened BCAT’s ability to serve its community—on every screen.

  • Streamlined Operations: Staff can now publish quickly and manage content at scale
  • Audience Growth: Better functionality and layout have improved visitor experience and engagement
  • Stronger Community Ties: Profiles and programming features shine a spotlight on local talent and transparency
  • Room to Grow: A future-ready site built to evolve alongside their mission

Broadcasting from Burlington. Built for the whole community.

From live government meetings to high school sports and local storytelling, BCAT brings Burlington together. Their new site makes it easy to find, stream, and engage with the content that matters—wherever you are.

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Custom work, served hot

These aren’t just services—they’re the building blocks behind every standout project we create.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
  • Tagline and Slogan Development
  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
  • eCommerce Design
  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
  • Social Media Management
  • Pay-Per-Click Management
  • Content Marketing
  • Analytics and Performance Tracking
  • Conversion Rate Optimization (CRO)
Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
  • Page Speed Optimization
  • API Integration for Third-Party Tools
SEO
  • SEO Audit Services
  • Local SEO for Small Businesses
  • Technical SEO
  • On-Page and Off-Page SEO
  • Content Strategy & Optimization
  • Image Optimization

Still hungry?

Every project has its own flavor. Here are a few more we’ve cooked up with businesses across industries and locations.

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