Joe's Café website redesign and online ordering system overhaul

A digital comeback for a beloved neighborhood institution

Joe’s Café has been serving up pizza, pasta, and warm welcomes in Northampton since 1938. When this local icon came to us, their website was outdated and their online ordering was out of service—frustrating loyal customers and adding stress to daily operations. We partnered with Joe’s to design a site that honors their legacy while powering a smoother customer experience. From high-quality visuals to a fully functional ordering system, we helped Joe’s Café bring their hometown charm into the digital age.
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At a glance - Snapshot details

  • Client: Joe’s Café
  • Industry: Restaurant / Hospitality
  • Business type: Family-owned Italian-American restaurant
  • Location(s): Northampton, Massachusetts
  • Service area: Western MA
  • Platform: WordPress
  • Services: Website redesign, online ordering integration, visual storytelling, mobile optimization, custom menu layout, photography

A new chapter for Joe's Café

Joe’s Café is a staple of downtown Northampton—a family-run favorite known for its comfort food, friendly staff, and multi-generational community.

Challenge

Joe’s Café came to us with an outdated website that no longer reflected their brand or met customer expectations. Their online ordering system was completely broken, leading to missed orders and unnecessary phone traffic. And for a place with such deep local roots, there was no compelling way to share their rich history or showcase their menu online. They needed a partner who could bring clarity, functionality, and story—all without losing the soul of the business.

Solution

We worked closely with the team at Joe’s Café to craft a website that feels like an extension of their dining room: inviting, authentic, and organized.

  • Designed and developed a custom WordPress site built for performance and ease of use
  • Replaced their broken online ordering tool with a seamless, user-friendly system tailored for takeout
  • Conducted a full-day photo shoot to capture the food, staff, and ambiance that regulars know and love
  • Wrote and designed a history page that connects new visitors with decades of tradition, from the Biandi family to the present
  • Created a digital menu that’s easy to update, visually appealing, and inclusive of dietary needs (including gluten-free options)
  • Optimized the entire site for mobile access, ensuring it performs well across devices

Results

  • The online ordering system is now reliable and intuitive, helping staff and customers alike
  • Professional photography and thoughtful design elevate the brand and drive engagement
  • The café’s story has a proper home online, deepening connections with longtime guests and newcomers
  • The responsive site design ensures visitors can find what they need—when and where they need it

Serving up comfort food—and now convenience—in Northampton

Joe’s Café has been a cornerstone of downtown Northampton for over 85 years. Their new website helps them stay connected to the local community and makes it easier than ever for customers to place orders from wherever they are.

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Here’s what we’re cooking up at Cider House

From bold branding to handcrafted websites and strategy that sizzles, everything on our menu is made to order. No templates. No shortcuts. Just smart, thoughtful design.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
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  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
  • eCommerce Design
  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
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Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
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SEO
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  • Image Optimization

More stories. More strategy. More Cider House.

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