Joe’s Café website redesign and online ordering system overhaul

A digital comeback for a beloved neighborhood institution

Joe’s Café has been serving up pizza, pasta, and warm welcomes in Northampton since 1938. When this local icon came to us, their website was outdated and their online ordering was out of service—frustrating loyal customers and adding stress to daily operations. We partnered with Joe’s to design a site that honors their legacy while powering a smoother customer experience. From high-quality visuals to a fully functional ordering system, we helped Joe’s Café bring their hometown charm into the digital age.

Everything working together, by design

At a glance - Snapshot details

  • Client: Joe’s Café
  • Industry: Restaurant / Hospitality
  • Business type: Family-owned Italian-American restaurant
  • Location(s): Northampton, Massachusetts
  • Service area: Western MA
  • Platform: WordPress
  • Services: Website redesign, online ordering integration, visual storytelling, mobile optimization, custom menu layout, photography

A new chapter for Joe’s Café

Joe’s Café is a staple of downtown Northampton—a family-run favorite known for its comfort food, friendly staff, and multi-generational community.

Challenge

Joe’s Café came to us with an outdated website that no longer reflected their brand or met customer expectations. Their online ordering system was completely broken, leading to missed orders and unnecessary phone traffic. And for a place with such deep local roots, there was no compelling way to share their rich history or showcase their menu online. They needed a partner who could bring clarity, functionality, and story—all without losing the soul of the business.

Solution

We worked closely with the team at Joe’s Café to craft a website that feels like an extension of their dining room: inviting, authentic, and organized.

  • Designed and developed a custom WordPress site built for performance and ease of use
  • Replaced their broken online ordering tool with a seamless, user-friendly system tailored for takeout
  • Conducted a full-day photo shoot to capture the food, staff, and ambiance that regulars know and love
  • Wrote and designed a history page that connects new visitors with decades of tradition, from the Biandi family to the present
  • Created a digital menu that’s easy to update, visually appealing, and inclusive of dietary needs (including gluten-free options)
  • Optimized the entire site for mobile access, ensuring it performs well across devices

Results

  • The online ordering system is now reliable and intuitive, helping staff and customers alike
  • Professional photography and thoughtful design elevate the brand and drive engagement
  • The café’s story has a proper home online, deepening connections with longtime guests and newcomers
  • The responsive site design ensures visitors can find what they need—when and where they need it

Serving up comfort food—and now convenience—in Northampton

Joe’s Café has been a cornerstone of downtown Northampton for over 85 years. Their new website helps them stay connected to the local community and makes it easier than ever for customers to place orders from wherever they are.

Custom work, served hot

These aren’t just services—they’re the building blocks behind every standout project we create.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
  • Tagline and Slogan Development
  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
  • eCommerce Design
  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
  • Social Media Management
  • Pay-Per-Click Management
  • Content Marketing
  • Analytics and Performance Tracking
  • Conversion Rate Optimization (CRO)
Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
  • Page Speed Optimization
  • API Integration for Third-Party Tools
SEO
  • SEO Audit Services
  • Local SEO for Small Businesses
  • Technical SEO
  • On-Page and Off-Page SEO
  • Content Strategy & Optimization
  • Image Optimization

A few more ideas, brought to life

No two projects are alike—but they all start the same way: with good ideas, strong collaboration, and a clear goal.

Let’s build something brilliant together

We don’t do generic—and neither should you. Tell us what you’re building, what’s not working, or what you’re dreaming up. We’ll help you turn it into something real (and really good). Whether you’re starting fresh or leveling up, this is where momentum begins. 

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