Whalen Insurance, Website Design Portfolio | Cider House

Whalen Insurance

Whalen Insurance is a family-owned independent insurance agency established in 1961 and based in Northampton, Massachusetts. Serving Hampshire County and beyond, they offer a wide range of coverage, including auto, home, business, and specialized craft beverage insurance, with a strong focus on personal service and long-term client relationships.

At a Glance

At a glance - Snapshot details

  • Client: Whalen Insurance
  • Industry: Insurance
  • Project Type: Website design and redevelopment
  • Location: Northampton, Massachusetts
  • Platform: WordPress
  • Services: Website design, service page structure, client resource integration

Insurance service pages and client tools, built for speed and clarity

We rebuilt Whalen Insurance’s site in WordPress with dedicated coverage pages and a clear path to the actions clients use most, including claims, payments, and quote requests.

Web Design

A custom WordPress website designed to clearly present insurance services while simplifying everyday client interactions.

Whalen Insurance needed a modern platform that reflected their experience and breadth of offerings while making it easier for clients to find information and take action.

Challenge

The existing website was outdated and did not effectively support client needs or showcase the full range of insurance services.

Key objectives included:

  • Clearly presenting multiple insurance categories
  • Improving usability across all devices
  • Providing easy access to claims, payments, and quote requests

Solution

We collaborated with Whalen Insurance to design and develop a site tailored to their agency model and client workflows.

Work included:

  • Service Pages: Dedicated pages for Homeowners, Auto, Business, Craft Beverage, and Group Home & Auto insurance
  • Client Resources: Streamlined access to online claim filing, payment options, and insurance quote requests
  • Team Introduction: An About section highlighting the Whalen Insurance team and their commitment to personalized service
  • Responsive Design: A fully responsive layout optimized for desktops, tablets, and mobile devices

Results

The updated website delivers a clean, easy-to-use experience that better reflects Whalen Insurance’s history and service offerings. Improved structure and client tools have streamlined interactions while supporting the agency’s commitment to accessible, personalized insurance solutions.

Map

This project was completed for Whalen Insurance, a family-owned independent insurance agency based in Northampton, Massachusetts.

Our craft, your next big move

We call it a menu, but really it’s a collaboration—designed to help you get where you’re going with style, smarts, and a little creative fire.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
  • Tagline and Slogan Development
  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
  • eCommerce Design
  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
  • Social Media Management
  • Pay-Per-Click Management
  • Content Marketing
  • Analytics and Performance Tracking
  • Conversion Rate Optimization (CRO)
Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
  • Page Speed Optimization
  • API Integration for Third-Party Tools
SEO
  • SEO Audit Services
  • Local SEO for Small Businesses
  • Technical SEO
  • On-Page and Off-Page SEO
  • Content Strategy & Optimization
  • Image Optimization

More work from the Cider House kitchen

From web design to full-on brand transformations, these are just a few more ways we’ve helped clients stand out and move forward.

Let’s build something brilliant together

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