Custom WordPress website for stonework and masonry company in Easthampton, MA

Built to last. Designed to impress.

Sephton Stonework, founded by Patrick Sephton, is known for masterful dry stone walling and custom outdoor living spaces across Western Massachusetts. With a background in landscape architecture and a deep respect for traditional building methods, Patrick brings both artistry and engineering to every project. We transitioned Sephton Stonework from WIX to a custom WordPress website designed to showcase his work and attract new clients.

Everything working together, with strength and structure

At a glance - Snapshot details

  • Client: Sephton Stonework
  • Industry: Custom stonework / Landscaping
  • Business type: Owner-operated small business
  • Primary office: Easthampton, Massachusetts
  • Service area: Western MA and surrounding areas
  • Platform: WordPress (migrated from WIX)
  • Services: Web design, WordPress development, service pages, photo galleries, testimonials, mobile optimization

Stonework that speaks for itself—now with a site that does the same

Patrick Sephton is a certified Level II waller with the Dry Stone Walling Association of Great Britain. His work is equal parts functional, artistic, and enduring—and his website needed to reflect that.

Challenge

The original WIX site lacked the clarity, performance, and presentation needed to elevate Patrick’s work. It didn’t showcase the variety or quality of services, nor did it create a smooth pathway for new clients to inquire. Sephton Stonework needed a custom site that could grow with the business and establish trust right from the homepage.

Solution

We created a custom WordPress website that brings Patrick’s work to life online.

  • Detailed Service Pages: Built informative sections for stone walls, patios and walkways, outdoor kitchens, and more
  • Project Gallery: Designed a clean, image-forward gallery layout to showcase his portfolio
  • Professional Bio: Highlighted Patrick’s background, certifications, and expertise in dry stone walling and landscape design
  • Client Testimonials: Added real feedback to build trust and credibility
  • Responsive Design: Optimized for seamless viewing on desktop, tablet, and mobile
  • Simplified Contact Access: Clear CTAs and easy-to-use contact forms throughout the site

Results

The new website gives Sephton Stonework a strong, professional presence that matches the quality of the work.

  • Showcased Craftsmanship: Visitors can now see the depth, variety, and beauty of Patrick’s projects
  • Increased Leads: The clear service structure and engaging visuals help convert interest into inquiries
  • Mobile-Ready Experience: On-the-go users can now navigate the site with ease
  • Reinforced Credibility: The site tells a cohesive story of excellence in stonework and service

Built in Easthampton. Designed for Western Massachusetts landscapes.

From dry stone walls and pathways to full-scale outdoor kitchens, Sephton Stonework creates custom spaces that honor the land and elevate everyday living. The new website helps showcase that craftsmanship—and makes it easier for local clients to find and connect with a trusted artisan.

Let’s create something great together

We combine strategy, design, and execution to help you show up online in a way that feels true to your brand—and impossible to ignore.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
  • Tagline and Slogan Development
  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
  • eCommerce Design
  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
  • Social Media Management
  • Pay-Per-Click Management
  • Content Marketing
  • Analytics and Performance Tracking
  • Conversion Rate Optimization (CRO)
Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
  • Page Speed Optimization
  • API Integration for Third-Party Tools
SEO
  • SEO Audit Services
  • Local SEO for Small Businesses
  • Technical SEO
  • On-Page and Off-Page SEO
  • Content Strategy & Optimization
  • Image Optimization

A few more ideas, brought to life

No two projects are alike—but they all start the same way: with good ideas, strong collaboration, and a clear goal.

Let’s build something brilliant together

We don’t do generic—and neither should you. Tell us what you’re building, what’s not working, or what you’re dreaming up. We’ll help you turn it into something real (and really good). Whether you’re starting fresh or leveling up, this is where momentum begins. 

Fill out the form and let’s start a conversation that actually goes somewhere.

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