Custom WordPress website for public speaking coach in Amherst, MA

From stage to spotlight: presenting your best self

Susan Daniels helps people show up—powerfully, confidently, and authentically. With a background in theater and education, she brings deep expertise and a grounded, human approach to public speaking coaching. We created a website that reflects her voice and mission, helping her connect with professionals who are ready to elevate how they communicate and lead.
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Everything working together, with confidence

At a glance - Snapshot details

  • Client: Susan Daniels Consulting
  • Industry: Coaching and education
  • Business type: Solopreneur, professional services
  • Primary office: Amherst Massachusetts
  • Service area: Regional and national
  • Platform: WordPress
  • Services: Web design, WordPress development, branding, content strategy, blog integration

Helping you show up with clarity and confidence

Susan Daniels is an award-winning educator, actor, and coach who guides professionals to become more compelling, confident communicators. From Fortune 500 leaders to nonprofit directors, she helps people speak with presence—and lead with impact.

Challenge

Susan came to us without an existing website—but with a compelling personal story and a powerful client list. As a sought-after speaker and coach, she needed a platform that could:

  • Reflect her unique blend of performance, teaching, and coaching
  • Introduce her work to new audiences without losing the intimacy of her brand
  • Establish trust with professionals who expect clarity and polish
  • Offer space for storytelling, thought leadership, and connection

The real challenge was capturing Susan’s authenticity, voice, and credibility in a way that felt simple, elegant, and unmistakably her.

Solution

We treated the website as both a brand platform and a storytelling tool. The design and content needed to feel warm, clear, and confident—just like Susan. Together, we built:

  • A clean, modern layout that feels personal yet polished
  • Messaging that mirrors her teaching style and tone
  • Service pages for one-on-one and group coaching engagements
  • A “Stories” blog to share insights, techniques, and behind-the-scenes moments
  • Testimonials from respected professionals across business, education, and the arts
  • A fully responsive experience optimized for all devices
  • A user-friendly backend so Susan can update content and publish reflections with ease

Results

The new site has become:

  • A professional home base for her growing client network
  • A clear expression of her personal brand and coaching style
  • A space where future clients can learn, resonate, and reach out
  • A launchpad for deeper engagement, new offerings, and continued growth

Rooted in Amherst. Resonating with audiences everywhere.

Based in Western Massachusetts, Susan works with clients locally and remotely across industries and time zones. Her new website reflects that flexibility—equipped to welcome visitors wherever they’re coming from, and ready to grow with her expanding reach.

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Custom work, served hot

These aren’t just services—they’re the building blocks behind every standout project we create.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
  • Tagline and Slogan Development
  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
  • eCommerce Design
  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
  • Social Media Management
  • Pay-Per-Click Management
  • Content Marketing
  • Analytics and Performance Tracking
  • Conversion Rate Optimization (CRO)
Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
  • Page Speed Optimization
  • API Integration for Third-Party Tools
SEO
  • SEO Audit Services
  • Local SEO for Small Businesses
  • Technical SEO
  • On-Page and Off-Page SEO
  • Content Strategy & Optimization
  • Image Optimization

Projects we’re proud to show off

Want to see what we’re capable of? These projects highlight the range of services and styles we bring to the table.

Let’s build a website that actually works—tap to get started.

Let’s build something brilliant together

We don’t do generic—and neither should you. Tell us what you’re building, what’s not working, or what you’re dreaming up. We’ll help you turn it into something real (and really good). Whether you’re starting fresh or leveling up, this is where momentum begins. 

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