Liz Washer Makeup Website Design Portfolio | Cider House

A commercial makeup portfolio built for camera, clients, and creative teams.

Liz Washer Makeup supports Liz’s commercial work across advertising, fashion, editorial, corporate production, and on-set grooming. The site was designed to help producers, photographers, agencies, and brands quickly understand her range, review her work by category, and reach out for bookings without digging.

Everything working together, with clarity and credibility

At a glance - Snapshot details

  • Client: Liz Washer Makeup
  • Industry: Commercial Makeup / Production
  • Business type: Independent makeup artist for commercial print and video
  • Primary office: Holyoke, Massachusetts
  • Service area: Western Massachusetts and regional commercial markets
  • Platform: WordPress
  • Services: Web design, portfolio architecture, bio and resume layout, responsive optimization, contact flow planning

A portfolio-forward site that makes it easy to hire Liz.

Commercial clients don’t have time to hunt. They want to scan a book, see consistency across categories, understand who they’re hiring, and move straight to contact. This site needed to feel polished and professional, while staying fast to navigate and easy to update as new work rolls in.

Challenge

Liz needed a professional online presence that could do three jobs well: showcase a deep commercial portfolio, communicate her experience and services clearly, and make it easy for potential clients to reach out for collaborations. The goal was a site that matches the level of work she delivers on set—organized, credible, and ready for high-visibility production.

Solution

We developed a custom WordPress website tailored to Liz’s commercial makeup business, with a structure built around how producers and creative teams actually review talent.

  • Portfolio Showcase: Designed galleries across key categories including advertising, beauty, fashion, kids’ grooming, lifestyle, and men’s grooming, so visitors can quickly find relevant work.
  • Professional Bio: Wrote and structured an engaging bio that highlights experience, skill, and the kind of collaborations Liz supports.
  • Resume Section: Added a dedicated resume area to reinforce scope and credibility for commercial decision-makers.
  • Contact Information: Built a clean, obvious path to inquiry with clear contact details and a straightforward form.
  • Responsive Design: Optimized the layout for desktop review and mobile browsing, without sacrificing image impact or clarity.

Results

Liz Washer Makeup now has a website that presents her commercial portfolio in a way that feels immediately professional and easy to navigate. The site helps creative teams review her work by category, understand her background at a glance, and get in touch quickly—supporting increased inquiries and higher-profile collaborations.

Map

Liz’s website is designed as a working portfolio—clear categories, fast browsing, and a direct path to contact. It gives commercial clients a confident way to review her work and start a booking conversation.

On the menu at Cider House

Whether you're launching, scaling, or reimagining, these are the tools we use to help brands grow with clarity and confidence.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
  • Tagline and Slogan Development
  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
  • eCommerce Design
  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
  • Social Media Management
  • Pay-Per-Click Management
  • Content Marketing
  • Analytics and Performance Tracking
  • Conversion Rate Optimization (CRO)
Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
  • Page Speed Optimization
  • API Integration for Third-Party Tools
SEO
  • SEO Audit Services
  • Local SEO for Small Businesses
  • Technical SEO
  • On-Page and Off-Page SEO
  • Content Strategy & Optimization
  • Image Optimization

Work that works

Here’s a look at more of our work—custom-crafted for teams who needed more than just a pretty website.

Let’s build something brilliant together

We don’t do generic—and neither should you. Tell us what you’re building, what’s not working, or what you’re dreaming up. We’ll help you turn it into something real (and really good). Whether you’re starting fresh or leveling up, this is where momentum begins. 

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