Custom WordPress website for renowned vitamin E scientist and author

Where science meets storytelling—built for global impact

Dr. Barrie Tan is a world-renowned scientist, educator, and the leading authority on vitamin E, particularly annatto-derived tocotrienols. With over 30 years of research and multiple discoveries to his name, Dr. Tan needed a digital platform that could reflect the depth of his work and make it accessible to a global audience. We created a custom WordPress site designed to share his research, publications, and ongoing insights with scientists, practitioners, and everyday health seekers alike.

Everything working together, from lab bench to global audience

At a glance - Snapshot details

  • Client: Dr. Barrie Tan
  • Industry: Health & wellness / Scientific research / Nutraceuticals
  • Business type: Personal brand / Educational resource
  • Primary office: Hadley, Massachusetts
  • Service area: Global
  • Platform: WordPress
  • Services: Web design, WordPress development, content strategy, SEO optimization, resource hub, author promotion

A platform built for the science—and the story—of tocotrienols

Dr. Tan has spent decades at the forefront of vitamin E research. His website needed to serve as both a scientific archive and a storytelling platform—educational, engaging, and accessible.

Challenge

Dr. Tan needed an authoritative and easy-to-navigate website to centralize his contributions to science, share educational content, and raise awareness of the benefits of tocotrienols. The goal was to build a platform that could serve a broad audience—from clinicians and researchers to health-conscious consumers and media professionals.

Solution

We created a fully customized WordPress site that balances scientific depth with user-friendly design.

  • Meet Dr. Barrie Tan: A polished biography and credential overview to establish authority and introduce his work
  • Educational Content: Blog, video, podcast appearances, and event listings that keep the site dynamic and relevant
  • Tocotrienol Resource Center: Clear, well-organized content on the science of tocotrienols, benefits, and frequently asked questions
  • Book Feature: A dedicated page for The Truth About Vitamin E, with links to purchase and excerpts from the book
  • Responsive Layout: Optimized across devices to ensure accessibility for every audience segment
  • Engagement Tools: Contact form and social integration to facilitate speaking engagements, partnerships, and ongoing community growth

Results

Dr. Tan’s website now serves as the authoritative online hub for vitamin E education and engagement.

  • Enhanced Visibility: Strong SEO and content structure help researchers, health practitioners, and consumers find the site easily
  • Stronger Brand Authority: The platform elevates Dr. Tan’s voice as the leading global expert on tocotrienols
  • Increased Book Sales & Engagement: A clear pathway for visitors to purchase his book and explore related content
  • Educational Reach: Visitors now have direct access to the latest research, practical insights, and health updates
  • A Lasting Digital Legacy: The website supports Dr. Tan’s ongoing mission to promote everyday health through the science of annatto

Based in Hadley. Leading a global conversation on vitamin E.

From academic labs to bestselling books, Dr. Barrie Tan continues to push the boundaries of what we know about vitamin E and human health. His new website ensures that knowledge is available to the people who need it most—wherever they are in the world.

On the menu at Cider House

Whether you're launching, scaling, or reimagining, these are the tools we use to help brands grow with clarity and confidence.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
  • Tagline and Slogan Development
  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
  • eCommerce Design
  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
  • Social Media Management
  • Pay-Per-Click Management
  • Content Marketing
  • Analytics and Performance Tracking
  • Conversion Rate Optimization (CRO)
Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
  • Page Speed Optimization
  • API Integration for Third-Party Tools
SEO
  • SEO Audit Services
  • Local SEO for Small Businesses
  • Technical SEO
  • On-Page and Off-Page SEO
  • Content Strategy & Optimization
  • Image Optimization

Work that works

Here’s a look at more of our work—custom-crafted for teams who needed more than just a pretty website.

Let’s build something brilliant together

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