Custom WordPress website for international wellness coach based in Western Massachusetts

A bold platform for radical self-care

Strong Coffey, created by coach and speaker Kelly Coffey, is a reality-based wellness brand focused on helping women overcome self-sabotage and reclaim agency in their lives. With a powerful personal story and a growing global audience, Kelly needed a digital platform that could match the clarity and strength of her voice. We partnered with her to build a fully custom WordPress website designed for international reach, marketing automation, and scalable impact.

Everything working together, with authenticity and scale

At a glance - Snapshot details

  • Client: Strong Coffey
  • Industry: Wellness / Coaching / Online Education
  • Business type: Woman-owned, coaching and content platform
  • Primary office: Western Massachusetts , Northampton, MA
  • Service area: Global (U.S., U.K., New Zealand, Australia)
  • Platform: WordPress
  • Services: Web design, brand identity, content strategy, Infusionsoft integration, Stealth Seminar automation, international advertising

Turning a personal story into a global movement

Kelly Coffey is a transformational coach with a no-nonsense approach to health and healing. After losing over 150 pounds and keeping it off for more than a decade, she created Strong Coffey to share the tools that helped her shift from self-harm to sustainable self-care.

Challenge

Strong Coffey had outgrown its original online presence. Kelly needed a platform that could clearly communicate her philosophy, deliver coaching programs and webinars across multiple time zones, and support international advertising campaigns. At the same time, the site had to retain the clarity, candor, and voice that define her brand.

Solution

We collaborated with Kelly to design a scalable WordPress website that could support a thriving global business.

  • Brand Identity: Refined Strong Coffey’s visual identity and messaging to reflect Kelly’s empowering, truth-telling tone
  • Service Pages: Created detailed, intuitive pages for one-on-one coaching, group programs, and her signature course, The Pleasure Principles
  • Infusionsoft Integration: Connected the site to Infusionsoft (now Keap) for automated email sequences, contact segmentation, and performance tracking
  • Stealth Seminar Setup: Integrated Stealth Seminar for automated webinars, including a custom script to dynamically display local seminar times based on visitor geography
  • Targeted Advertising Support: Built landing pages and ad funnels tailored to Google and Facebook campaigns in four major regions
  • Content Platform: Designed a clean blog system for publishing insights and driving organic traffic
  • Mobile Optimization: Ensured the entire experience is fast, friendly, and responsive across all devices

Results

The new Strong Coffey website gave Kelly the infrastructure she needed to lead and scale.

  • Global Expansion: International visitors now see localized webinar times and clear conversion paths
  • Increased Enrollments: Custom ads and marketing automation have increased course and coaching signups
  • Streamlined Client Experience: Visitors can move effortlessly from discovery to enrollment, with minimal friction
  • Stronger Brand Authority: The design, copy, and integrated tech stack position Kelly as a high-impact leader in a crowded wellness space

This project is also highlighted on our Western Massachusetts web design page, where we feature bold leaders and mission-driven businesses making real impact.

Based in Western Mass. Transforming lives worldwide.

Strong Coffey started as one woman’s journey and has grown into a global coaching platform. The new website honors that growth—built to connect, convert, and support clients around the world, all from right here in Western Massachusetts.

Let’s create something great together

We combine strategy, design, and execution to help you show up online in a way that feels true to your brand—and impossible to ignore.

Branding
  • Brand Storytelling
  • Visual Brand &. Rebranding
  • Personal Branding
  • Brand Voice Development
  • Logo Design
  • Corporate Identity (ID)
  • Tagline and Slogan Development
  • Marketing Collateral Design
Web Design
  • Custom WordPress Design
  • UIUX Design
  • eCommerce Design
  • Website Redesign and Refresh
  • Website Accessibility
  • Responsive Website Design
Digital Marketing
  • Social Media Management
  • Pay-Per-Click Management
  • Content Marketing
  • Analytics and Performance Tracking
  • Conversion Rate Optimization (CRO)
Development
  • WordPress Development
  • Custom Web Application Development
  • eCommerce Development (WooCommerce)
  • Page Speed Optimization
  • API Integration for Third-Party Tools
SEO
  • SEO Audit Services
  • Local SEO for Small Businesses
  • Technical SEO
  • On-Page and Off-Page SEO
  • Content Strategy & Optimization
  • Image Optimization

Work that works

Here’s a look at more of our work—custom-crafted for teams who needed more than just a pretty website.

Let’s build something brilliant together

We don’t do generic—and neither should you. Tell us what you’re building, what’s not working, or what you’re dreaming up. We’ll help you turn it into something real (and really good). Whether you’re starting fresh or leveling up, this is where momentum begins. 

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