SEO Audit Services
Know what needs attention before you invest in the next thing.
Your website is up. You’re paying attention to the business. But the inquiries you expected haven’t followed, and you’ve heard several different explanations for why.
An SEO audit gives us a way to find out what’s actually going on. We examine your website alongside your goals, your competition, and the available search data, then explain what we find, what deserves attention, and what we recommend doing next.
“We probably need more content.” Maybe. Let’s look first.
You’ve been publishing articles for a year. The archive keeps growing. The phone is about as busy as it was before.
More articles could help. But perhaps the site barely explains your main service. Perhaps an important page can’t be indexed. Or the contact form stops working halfway through on a phone.
Those possibilities lead to different work.
We start by asking what has changed, what you’ve already tried, and what a useful result would look like. Then we investigate the website and the available data. Before we recommend more SEO, more content, or a bigger project, we want to understand what the problem actually is.
Technical condition and search access
We look at whether search engines can find and understand the important parts of your website and whether anything is getting in the way. Broken links, redirects, site structure, software limitations, and performance problems can all affect how the site performs in search.
If we find technical problems that need to be fixed, our technical SEO services can take care of that work.
Content and service coverage
We compare what your business actually does with what the website explains. Important services may be missing, information may be outdated, or several pages may be competing to say essentially the same thing. We also look for questions a prospective customer is likely to have that the website never answers.
Sometimes an existing page needs improvement. Sometimes several pages should become one. And sometimes there really is something important missing that deserves content of its own.
Searches and competition
We look at what people are searching for and who’s showing up when they do. Then we compare what those websites cover with what your own site gives people.
The businesses you compete with in search aren’t always the companies you think of as your everyday competitors. Seeing who is actually getting found, and why, can uncover opportunities you may not have considered.
Local presence, when geography matters
If your business serves particular communities, we look at your website, Google Business Profile, and other important listings together. We also look at whether the website makes it clear what you do and where you actually work.
That can reveal opportunities for local SEO, whether you serve a few neighborhoods, several cities, or a region made up of smaller towns.
Visitor experience and inquiries
Getting found is only part of the job. We also look at what happens once someone reaches the website. Can they understand what you do? Does the site work well on a phone? Can they easily find the next step? Do the forms and buttons actually work?
We can spot accessibility concerns along the way as well. If the site needs a comprehensive accessibility review, we’ll recommend that separately.
Measurement and authority
When we have access, we look at Google Search Console and analytics to see what’s actually happening: how people are finding the site, which pages they’re reaching, and what we can learn about performance.
We also look at links, listings, reviews, and other places around the web that help establish that your business is real and trustworthy.
And if the tracking doesn’t give us enough information to draw a conclusion, we’ll tell you that too.
Your website, viewed in the context of your business.
We look at your website in light of what you’re trying to accomplish and the questions you need answered. A local service business, a professional firm, and an online store don’t necessarily need us looking for the same things.
Findings you can actually use.
An audit shouldn’t leave you with a long list of warnings and no idea what to do with them. We organize what we find around the decisions you need to make.
What we found
We explain what we looked at, what we found, and anything we couldn’t determine from the information available.
What matters most
Not every issue deserves the same amount of attention. We separate the things worth addressing now from improvements that can wait.
What we recommend
We tell you what we think should happen next and why. That might mean fixing something that’s broken, improving what you already have, adding something that’s missing, or taking a closer look before making a bigger decision.
What happens next
We talk through the work involved, who should handle it, and what we should watch afterward to see whether the changes are helping.
Then we walk through everything with you, so you’re not left trying to make sense of the report on your own.
Start with the question. Follow the evidence.
We like questions. They’re usually more useful than starting with an answer we’ve already decided on.
After doing this for a long time, we know some of the right questions to ask. Your website helps us answer them.
1. What do you want your website to do?
We start with your goals. Maybe you want more inquiries, better leads, more visibility for a particular service, or growth in a market you're trying to reach. Understanding what you're trying to accomplish gives us something meaningful to investigate.
2. What’s going on now?
Then we look at what brought you here. Maybe traffic has dropped, the phone isn't ringing enough, or something changed and you're not sure why. We talk about what you've noticed, what you've already tried, and what isn't working the way you expected.
3. What does the website tell us?
Now we investigate. We look at the website, the search data we have access to, and the competition you're up against. What we examine depends on the questions we're trying to answer.
4. What actually matters?
We connect the important findings to what they mean for your business. Some things may need attention right away. Others can wait. And sometimes what looks like the problem at first turns out not to be the problem at all.
5. What should happen next?
We walk through our recommendations with you and talk about the options. That might mean a focused repair, new or improved content, ongoing SEO, work your own team can handle, or a larger change to the website.
A useful audit can protect what’s already working.
An older site may have valuable pages, good search visibility, and plenty worth keeping. A newer site can still have gaps. We look at what you already have before recommending that you replace it.
Sometimes the answer is a focused repair. Sometimes the website needs better coverage of your services, locations, or expertise. That could mean improving a few pages or, when a broader content foundation makes sense, using our Local Foundation 30 approach.
And sometimes the website itself really does need to change. If rebuilding makes more sense than continuing to invest in what you have, we’ll explain why.
The recommendation should come from what we find, not from what we happen to sell.
Finding the problem doesn’t commit you to fixing it with us.
Every website is different, so we don’t run the same checklist and hand everyone the same report. We’ll talk about what you’re trying to understand and agree on what we’re looking at before we begin.
The audit may uncover things that need work, but that work isn’t automatically part of the audit. We’ll explain what we found and what we think should happen next.
You can ask us to do the work, take the recommendations to your own team, or simply use the audit to make a better-informed decision.
Before we get started.
Can you review a site another company built?
Yes. We assess the site you have and discuss the access needed for the agreed review. Some findings can be investigated publicly; others require access to reporting or the website itself.
Does an audit guarantee better rankings?
No. It identifies issues and opportunities. Results depend on the work implemented, the competitive landscape, and other factors. We distinguish recommendations from promised outcomes.
Do you fix the problems you find?
We can, but you’re not obligated to hire us for the work. Some audits lead to a focused repair, new or improved content, technical SEO, ongoing SEO, or changes to the website. Other times, your own team may be able to handle the recommendations.
What’s not working?
Your website is part of your business, and it needs attention too. If it isn’t bringing in the traffic, inquiries, or opportunities you expected, there’s a reason.
An SEO audit can help you understand how your site is performing, where it’s falling short, and what’s worth doing about it.
Tell us what’s going on. Let’s take a look.